Vital Farms | Content Trip
The Situation
Vital Farms is a recognized name within its niche, but the brand faced a challenge: they were not fully leveraging the power of influencer partnerships.
Vital Farms approached CBC to change that.
The goals were to raise Vital Farms’ profile among influencers, build stronger relationships, and create authentic, shareable content that would resonate with a wider audience. Vital Farms wanted to engage influencers in a way that would not only promote their products but also solidify themselves as a key player in the ethical food space.
The Solution
CBC responded by drawing on years of influencer marketing & event planning expertise to create the “Ultimate Austin Foodie Content Trip.” The three-day experience was designed to fully immerse food and recipe influencers in Vital Farms’ mission, products, and culture.
The trip featured curated activities that allowed influencers to engage directly with the brand. They explored Austin’s food scene, volunteered at a regenerative farm, and participated in a hands-on cooking class led by pasta expert and cookbook author, Meryl Feinstein. The creators authentically connected with the brand during these experiences and created engaging content for their audiences.
By the end of the trip, influencers left with a deeper understanding of Vital Farms and were inspired to produce engaging content amplifying the brand’s story to their audiences.
The Results
1.4M Impressions
Over 2x Program Goal
122 Social Posts
44 Contracted Posts
78 Organic Posts
6.5% Engagement Rate
39.8K Engagements
*Industry benchmarks engagement rates for IG & TikTok generally fall between 2-3%