When the Space Consortium at Harvard Medical School announced the existence of ‘”space genes”, we saw a unique opportunity to raise awareness about our client Veritas Genetic’s innovative whole genome sequencing. After all, knowing if you had space genes is just the tip of the iceberg of what you could learn about your health with Veritas’ help. We used the url spacegenes.com and our Boston advertising, PR and social media teams worked together to create a humorous, integrated marketing campaign.