When the Space Consortium at Harvard Medical School announced the existence of “space genes,” CBC saw a timely and compelling hook to spotlight Veritas Genetics and its cutting-edge whole genome sequencing. Using the playful URL spacegenes.com, our advertising, PR, and social teams launched a humorous, integrated campaign that invited consumers to explore the broader potential of genetic insights—turning curiosity into action and positioning Veritas as a relatable leader in personalized health.