The Situation
Oatly was looking for a way to reinforce its leadership in oat-based innovation by creating meaningful, memorable touchpoints with key media, spotlighting both best-selling favorites and new offerings.
The brand recognized the prime opportunity to make a lasting impression through a well-timed media activation and immersive sampling experience at CBC Culinary House.
The Solution
With CBC’s support, Oatly created a memorable event at Culinary House by hosting a calming yoga session paired with oat-based smoothies and breakfast items to promote wellness and nourishment.
Beyond the activation, Oatly stocked the fridge with a variety of their oat milks, creamers and frozen desserts for ongoing sampling and collaborated with L’OR on two in-house recipes – a pistachio latte and caramel iced coffee – available throughout the stay. Editors departed with branded gym bags and coupons to encourage continued brand engagement post-event.
The Results
20 top-tier editors experienced the product first-hand
13 Instagram story posts generated an estimated 113,846 Impressions
5 editors expressed interest in featuring Oatly in their coverage
