The Situation
The vitamin and supplement industry is an ever-evolving, crowded space with new brands entering the market at a rapid pace with unsubstantiated claims. Standing out requires a combination of brand differentiation, consumer trust, and effective storytelling.
MegaFood, a VMS pioneer, was looking to strengthen and differentiate its positioning. It needed to stand out among flashy, new brands and its core competitive set.
The Solution
CBC was tasked with developing a PR strategy, increasing brand awareness, and telling the MegaFood story in a way that resonated with consumers.
Igniting our passion for working with brands that make lives better and leveraging our long-standing industry connections, we kicked our media relations efforts into high-gear. We developed an integrated, creative, and proven program that successfully kept the brand and its products in the earned media mix.
Every step of the way, CBC acted as an extension of the MegaFood team, supporting all brand marketing efforts from inter-agency and non-profit partner collaborations to launching a variety of exciting innovations.
CBC’S MEDIA RELATIONS TACTICS
- Creative product, brand & spokesperson pitching
- Buzzy events & press trips
- Thoughtful press releases
- Eye-catching mailers
- Award submissions & wins
The Results
2021
2.9 Billion Impressions
173 Placements
2022
1.9 Billion Impressions
243 Placements
2023
5.6 Billion Impressions
172 Placements
2024*
6.9 Billion Impressions
183 Placements
*24% YoY growth
