MegaFood | Marketing

The Situation

The vitamin and supplement industry is more crowded—and more skeptical—than ever. Despite its legacy as a trusted, 50+ year-old brand, MegaFood had relatively low market share and struggled to stand out in a crowded category dominated by louder, trend-driven competitors.

Following a full brand refresh that elevated its evidence-based and plant-forward philosophy, MegaFood needed an equally fresh influencer and PR approach to reintroduce itself to modern consumers, one that could cut through the noise and establish stronger relevance, trust, and visibility.

Prior to 2024, influencer efforts lacked a unified strategy. Prior partnerships were sporadic, with little consistency in voice, message, or measurable impact. MegaFood needed a cohesive, expert-led program that would align with its values, drive awareness, and bolster its authority in the space.

The Solution

CBC partnered with MegaFood to launch its first fully integrated ambassador initiative, The MegaWell Collective. This group of four strategically selected macro influencers, each with esteemed credentials in nutrition, medicine, and sustainability, was designed to drive awareness, credibility, and engagement through expert-led storytelling across earned, owned, and influencer media.

These experts did more than promote the brand, they became part of it. Their roles spanned strategic brand integration and content creation, including:

  • Sponsored content across personal channels and MegaFood’s paid campaigns
  • Live educational workshops that informed, inspired, and engaged
  • Blog posts published on MegaFood’s website to support SEO and consumer education
  • National media appearances, including TV segments and media mailers that reinforced MegaFood’s leadership in wellness

At every touchpoint, the MegaWell Collective delivered trusted brand education, translating science into digestible, empowering content that strengthened consumer trust and brand relevance during an era of misinformation.

CBC PROGRAM MANAGEMENT SERVICES

  • Program concept and strategy
  • Mapping, sourcing, and onboarding influencer partners
  • Negotiating rates and rights use
  • Directing content with brand guidelines 
  • Creating external messaging materials
  • Reviewing and editing final content

The Results

The MegaWell Collective delivered measurable success, boosting MegaFood’s visibility and credibility in the competitive wellness space. The program’s expert-driven storytelling elevated brand trust, driving significant engagement and amplifying MegaFood’s authority, helping it stand out in a market increasingly dominated by trend-driven competitors.


Achieved 934M+ digital impressions across platforms, boosting awareness.
Delivered an average engagement rate of 4.32%, exceeding industry benchmarks by 3%.*
Generated 71 influencer posts across 6 months, enhancing brand visibility and credibility.