The Situation
MegaFood, a B Corporation crafting vitamins and supplements with real food, introduced a new look, feel and refreshed brand identity in Summer 2024.
As a brand transformation typically isn’t “hard news,” MegaFood needed to drum up interest with top media in a unique way to reinforce the 50 year old brand’s messaging and key differentiators.
The Solution
CBC knew the best way to tell the new brand identity story was in person. To celebrate MegaFood’s transformation and upcoming product launches, we hosted an immersive, exclusive rooftop event in an urban farm setting with a timeline installation highlighting key brand milestones.
27 top-tier media and 3 macro influencers experienced the brand’s new era and met with brand spokespersons over a delicious plant-powered dinner. Every element of the dinner – down to the sustainable materials used for the timeline and menus – embodied the brand and its mission to create a healthier future for people and the planet.
By the end of the dinner, media and influencers left feeling more connected to the brand than ever before, and were inspired to dive deeper into MegaFood’s extensive portfolio of plant-powered, planet-first vitamins and supplements.
The Results
27
Top-Tier Consumer & Business Media Attendees
3
Macro Influencer Partners
6
Earned Media Placements*
151,825,195
Earned Media Impressions*
30
Organic Social Posts
61,798
Organic Social Impressions
*AS OF JANUARY 2025