The Situation
LOFT needed a new way to generate social content and build awareness online for its upcoming Fall Collection launch.
They approached CBC to determine a creative way to launch the line.
The goal of the program was to raise LOFT’s profile among influencers, build deep connections and create authentic, shareable content highlighting the variety of its new collection. LOFT wanted to engage influencers in a way that would not only promote their products but also solidify themselves as a key fashion player with options for the entire season.
The Solution
Using our years of CBC House Program experience, we created an exclusive, hands-on and immersive content trip program to achieve brand objectives in the most quintessential autumn destination: Vermont.
We secured nine lifestyle and fashion influencers, managed all logistics of their experience and contracted agreements for post-trip content deployment.
CBC planned a full schedule of engaging activities that highlighted LOFT, the collection, and provided ample time to create contracted and organic content.
CBC’s PROGRAM MANAGEMENT DETAILS
- Sourcing and management of accommodations
- Coordination of influencer travel and logistics
- Development and organization of the program schedule
- Creation of program material
- Integration of branded touch points
The Results
30MM Impressions
100x Contracted Impressions
518 Social Posts
16X Promised Content Deliverables
16.5% Engagement Rate
21.3K Engagements
*Industry benchmarks engagement rates for IG & TikTok generally fall between 2-3%