To engage with customers in a fresh way, CBC transformed a refurbished shipping container into a beautifully furnished mobile boutique, showcasing the quality and craftsmanship of Garnet Hill’s products. This traveling store allowed consumers to explore the brand’s history and shop, while also hosting media events, wine tastings, farm-to-table brunches, and art shows for local communities. The campaign reached over 11M people, amplifying the brand’s presence and reinforcing its Beautiful, Naturally positioning.