The Situation
With increased competition in the canned and light wine space, Liquid Light set out to elevate brand awareness and stand apart by showcasing its vibrant flavor profiles and the low-calorie versatility of its varietals. To generate buzz ahead of summer – a peak season for casual entertaining and outdoor sipping – the brand needed a memorable, media-facing experience.
The Solution
CBC and Liquid Light transformed the Summer House backyard intro a buzzin’ garden party to kick-off the program in a quintessential summer destination: Nantucket. Certified Sommelier and lifestyle expert, Sarah Tracey, led 20 top-tier lifestyle + consumer media through a Liquid Light wine tasting, teaching the group the proper way to swirl, slurp, and talk like a Somm.
The group sampled the Chardonnay, Sauvignon Blanc, and Rosé throughout the tasting and discussed the unique flavor notes of each wine. After the media had the opportunity to taste all three varieties, the group mixed their favorite Liquid Light with seasonal produce and fresh herbs to create their own custom summer cocktail.
The Results
5 Instagram Stories,
5 Instagram In-Feed Posts,
4 TikTok Videos
30K+
Total Estimated Social Media Impressions
7 editors expressed their interest in covering Liquid Light
Immediately following the trip
*Industry benchmarks engagement rates for IG & TikTok generally fall between 2-3%