This spring, CBC partnered with Cleary Insurance to produce a new campaign series, designed to bring their brand promise—‘Life is Worth the Risk’—to life in a fresh, emotionally resonant way.

The result: four cinematic videos that spotlight bold, everyday moments of personal courage—from landing a triple axel to stepping on stage or asking someone to dance. Each story reinforces Cleary’s core message: no matter the risk, Cleary is there to protect what matters most.