The Situation

Lifeway Foods’ CEO, Julie Smolyansky, took over the company when she was just 27-years-old after her father’s sudden passing. While the company was gaining traction in the U.S. and making a name for themselves in the healthy food space, it was essential for Julie to establish herself as a thought leader who could articulate the company’s vision and stand out in a competitive field.

Lifeway Foods turned to CBC to help craft a plan that would not only raise brand awareness, but also elevate Julie’s profile and establish her as a leader in the health, wellness, food and beverage industries.

The Solution

CBC developed a strategic and comprehensive PR plan for Julie, leveraging her inspiring background, unique expertise, and vision for the brand. 

Our plan included creative media pitching, event participation, awards programs and thoughtfully selected speaking opportunities. This ensured Julie established credibility, fostered meaningful media connections and was positioned as a dominant female leader. These efforts grew year after year. 

MEDIA RELATIONS TACTICS

  • Proactive & Creative Pitching
  • Media Desksides Introductions
  • Podcasts Interviews
  • Renowned Speaking Opportunities
  • Prominent Awards

The Results

120 Total Placements*

1.4B Impressions

4 National TV Appearances

2 SXSW Speaking Appearances

+254% YoY Increase in Placements*

+500% YoY Increase in Podcast Appearances*

*Including features, interviews, podcasts, quotes, speaking engagements & broadcast segments