Newell Brands
Overview
For decades, Newell Brands has acquired hundreds of household brands including Calphalon, Coleman, Baby Jogger, Sharpie, Yankee Candle, Marmot, Graco, and more. Many of their brands are more than a century old with rich histories, yet still continue to innovate and make a powerful difference in people’s lives to this day.
The Brief
While CBC has worked with several individual brands under the Newell umbrella, we saw an opportunity to educate consumers not only about the individual brands, but also about the broader parent company that helps foster the development of these brands.
Result
With over 12M social impressions, 20+ pieces of coverage to date, and many grateful (and glowing!) reviews from the press, we can confidently say this model worked – and we’re excited to bring it to life again in the future!
