Newell Brands is home to some of the most iconic names in everyday life, from Sharpie and Coleman to Yankee Candle and Graco. While CBC has supported several individual brands under its umbrella, we saw a strategic opportunity to position Newell as the powerhouse behind them all.

Through an immersive Upstate Getaway experience, media engaged with the portfolio in meaningful, hands-on ways—driving authentic storytelling, cross-brand visibility, and strong results across earned and social channels. Across two curated sessions, top-tier writers and influencers experienced new products from a range of beloved household brands—sparking authentic connections and compelling content.

The result? A surge of organic coverage, over 12M social impressions, and glowing feedback that reinforced the power of immersive, cross-brand storytelling.