Through hard work, AI-powered research and tracking, and creative story development, CBC delivers unrivaled earned media coverage. Access is everything, and no one has closer media relationships than CBC. After all, through our CBC House press immersions, we literally live with top media several times per year. We’ll put these relationships to work for you to generate massive top of funnel awareness and reach your target audiences. 

Our team of publicists is constantly brainstorming “ways in” with the target media. From industry and competitive audits to daily news scans, our team is on the pulse of what’s happening, informing everything from our pitch angles to creative recommendations.   

The media landscape has evolved as has reporting and our earned media metrics. At CBC, we’ve developed a proprietary data and insights program that provides clients with a clear view of the impact earned media has on your business. In fact, this is the main reason we were named Agency of the Year by the American Business Awards. Coverage is shared in real time, recapped weekly and monthly. Detailed analysis reports are shared quarterly, with customized benchmarks and KPIs for each client.