Megan leads Strategy & Insights at CBC, turning data into intelligence that drives smarter PR and marketing decisions. With seven years at the agency, she’s built CBC’s analytics function from the ground up, creating measurement frameworks that connect earned media to business outcomes and power brand growth.

She’s at the forefront of helping brands adapt to AI-driven discovery, leading CBC’s adoption of generative engine optimization (GEO) and guiding clients on credibility management as search evolves. Her work spans research design, trend monitoring, dashboard development, and data analysis to fuel strategic recommendations.

When she’s not analyzing campaign data, Megan brings the same curiosity and problem-solving approach to swing dancing, baking, and her monthly book club. She lives in the Boston area with her husband.