Len Cercone helps mission-driven consumer brands earn attention that inspires what people read, watch, and share, turning that influence into measurable growth. As Founder and CEO of Cercone Brown Company, he leads an earned-first approach that integrates PR, content, and AI visibility to keep brands relevant and discoverable in a rapidly changing media landscape.

For more than two decades, Len has partnered with brands across food and beverage, wellness, clean food, sport, and lifestyle to transform public relations into a true growth engine. His work has guided both household names and high-growth challengers in building trust, driving awareness, and creating lasting impact.

Today, Len is at the forefront of defining the future of PR in an AI-driven world. As search shifts from clicks to conversations, he helps clients ensure their stories are discoverable not only by people but also by the systems and summaries shaping modern visibility.

Len is known for:

• Launching and scaling national PR programs that connect purpose with performance
• Building earned-first strategies that unify media, owned content, and influencer voices
• Speaking and writing on PR’s evolving role in AI visibility, measurement, and brand trust

Outside the office, Len brings the same commitment to endurance and teamwork that defines his leadership style. A longtime adventure racer, he has learned that success depends on collaboration, resilience, and knowing when to lead and when to ask for help.

He is also a musician who has performed more than 500 shows as a lead singer and guitarist, experiences that honed his instinct for storytelling and audience connection.

A two-time cancer champion, Len brings deep perspective to his work with brands that aim to make a meaningful difference. Most mornings, he hikes with his dogs Cody and Anya, a daily reminder to stay curious, grounded, and joyful in the work ahead.