Open Positions with CerconeBrown

About CerconeBrown

CBC is a PR and Creative Services agency in Boston, New York. Our strength is creating experiences that bring brands to life and drive consumers to action. Our heritage is in public relations and brand positioning, but today our programs are an integrated mix of social media and influencer marketing, content development and distribution, media relations, and strategic paid media.

Send job resumes to jnadeau@cerconebrown.com

Send internship resumes to internships@cerconebrown.com

Manager, Digital & Content

The Manager, Digital & Content excels in getting things done and tracking all the little details that go into successfully managing client programs, campaigns, and events. You have strong organizational skills and excel at taking tasks off of others’ plates. You’ve developed a knack for creating content calendars, building and managing Influencer networks, and how to infuse brand messages through all digital communications. You know how to properly write content for specific social media channels. You have also shown mastery of the inner workings of client management, gaining confidence, delivering against deadlines, and management of a team.  As a manager of others, you are someone who understands that knowing how to do something well is one thing; how to inspire excellence in others is something else. And, as a manager of junior staff, you lead by example and with excellent communications. You take the initiative to meet with teammates regularly and guide and develop their career growth.

Responsibilities include, but are not limited to:

Digital/Content

  • Develop and execute an expansion strategy to gain an audience, drive website traffic and grow revenue
  • Ensure digital strategy is integrated and optimized on all accounts
  • Ensure digital strategy & tactics align with account KPIs and integrate with overall brand strategy
  • Work with account team to develop and implement Influencer and digital content strategies that meet ROI (site referrals, consideration, conversion)
  • Concept and plan content calendar themes that pull audiences in with a strong understanding of community audiences and strategic content that will deliver against all goals
  • Review content calendars and ensure ideas, copy and creative is on brand and of highest-quality; proofread and edit documents
  • Help produce content shoots from idea to shot list to coordinating production team
  • Edit content with brand lens
  • Stay abreast of the digital and social landscape and develop new initiatives
  • Contribute to a new business in strategic digital role

Analytics/Reporting

  • Optimize current campaigns to increase key performance indicators
  • Develop and monitor metrics, and provide in-depth channel reporting to client
  • Deep-dive into analytics to uncover strategic insights and what factors contribute to various results
  • Ability to create action plans based on learnings
  • Understand and work with company digital resources

Management

  • Interact with clients on a daily basis, the main point of contact
  • Present account with professionalism; gain client confidence
  • Create presentations of work and articulately present to Client
  • Management of junior staff members including on Digital & Content teams including:
    • Building good working relationships with people at all levels
    • Prioritizing tasks effectively for yourself and your team
    • Understanding the needs of different employees and communicating with them in a way that resonates, motivates and gets results
    • Bring appropriate people together to solve problems
    • Lead team with a solution-oriented, positive attitude
    • Take time to meet with junior staff and set a path for growth, expectations, and checks and balances to help career development
    • Use emotional intelligence to manage a team with self-awareness, self-control, motivation, and empathy
    • Treatment of all employees and coworkers with respect in a mature, wise and empathetic manner
    • Contribute to all team and company efforts, large and small

Qualifications

  • Experience: 6 – 8 years
  • Bachelor’s Degree
  • Strong communication skills, with the ability to multi-task
  • Ability to think creatively and strategically
  • Ability to take direction while also being a self-starter
  • Punctual, accountable and diligent
  • Highly organized and detail-oriented is a must; multi-tasker is a must
  • Proactive and enthusiastic
  • Proficient knowledge of Microsoft Office, Keynote, social media platforms (Instagram, Twitter, Pinterest, Facebook, YouTube, LinkedIn), Social media management platforms (Sprout Social, Hootsuite), social media metrics, and Google Drive. Knowledge of Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and Social Listening tools and analytics (such as Brandwatch and Google Analytics)

Location:

Boston, MA or New York, NY; Currently remote work status until 2021; some travel required in post-COVID world



Senior Account Executive, PR & Activation

CBC is looking for a Senior Account Executive, PR & Activation to join our exciting lifestyle consumer team working on accounts in the food, fashion and beauty spaces. The SAE is a media relations pro who enjoys and excels in getting things done and tracking all the details that go into successfully managing client programs, campaigns and events.

The SAE has strong organizational skills and excels at taking tasks off of others’ plates. They have developed a knack for pitching media and know how to build an effective story. They have secured placements for clients in top-tier print, digital, broadcast and podcast outlets. They have planned and managed client events – i.e. press previews, launch events and press trips. The SAE has also shown mastery of the inner workings of client management and is a highly motivated team player who has the ability to multi-task and be proactive.

Responsibilities include, but are not limited to:

  • Pitch target media and secure placements (news items, features, product round-ups) in top-tier outlets across print, digital, broadcast and podcast
  • Write media pitches, press releases, memos and other client documents
  • Develop and sustain relationships with business and consumer press on behalf of clients and agency
  • Develop a pitching strategy and tracking grid for clients
  • Write and develop client-facing strategies and PR plans
  • Measure and analyze PR results and metrics to apply to future strategies and plans
  • Up to date on industry workings, happenings and media shifts
  • Adhere to deadlines; manage up
  • Manage event budgets, track vendor expenses, reconciliation of master budgets
  • Proofread and edit documents
  • Work with account team on HOUSE programs and client events – including but not limited to: vendor research, coordinating event logistics, on-site execution, media relations
  • Lead client calls; be a leader on all PR account teams
  • Manage and mentor junior team members
  • Contribute to all team and company efforts, large and small

Qualifications: 

  • Track record of securing coverage in top business and lifestyle press
  • Existing strong database of media relationships
  • 3-5 years of relevant experience
  • Highly organized and detail-oriented is a must
  • Fashion, Beauty, Consumer Food Brand PR is strongly preferred
  • Bachelor’s Degree
  • Strong communication skills, with the ability to multi-task
  • Ability to think creatively and strategically
  • Proficient knowledge of Microsoft Office, Cision, Keynote, Zoom, Slack and Google Drive. Knowledge of Adobe, Traackr and Photoshop is a plus.

Location:

  • Boston, MA or New York City, NY; currently remote work status until 2021; 30% travel required in post-COVID world.


PR, Digital & Experiential Marketing Intern — Fall 2020

As a fall intern at Cercone Brown, you’ll learn foundational skills in the fields of public relations, digital media and experiential marketing. Through this hands-on learning experience, you’ll work alongside industry experts and act as a vital member of our creative team to bring our clients’ visions to life.

Our fall internship program begins in early-september and runs until mid-December. Interns must be available for a minimum of 20 hours per week and must be a recent graduate or graduating in 2021.

What You Can Help Us With:

  • Coordinate client photoshoots
  • Research influencer for brand campaigns
  • Draft blog posts
  • Create social media content calendars
  • Plan brand activations
  • Engage in creative brainstorm meetings
  • Pitch media
  • Research and creating media lists
  • Gather relevant news about each client
  • Draft press releases
  • & so much more!

Requirements

  • Available 20 hours per week between Monday and Friday
  • Creative and logistical mindset
  • Proven go-getter and the ability to make your own opportunities
  • Strong writing and communication skills
  • Ability to manage time and multitask
  • Detail-oriental thinker
  • Proficient in major office programs (Outlook, Keynote, GoogleDrive, etc.)
  • Familiarity with major social networks (Instagram, Twitter, Facebook, etc.)
  • Excellent collaboration skills
  • Passionate toward the PR and Digital Marketing industry

Job Type: Internship

Pay: $0.00 per hour

COVID-19 considerations:
Our office has been working from home since mid-March. This internship will be a remote position.