Truly | Press Trip
The Situation
Truly was looking to drive buzz around the launch of its new poolside variety pack, curated with pop star Dua Lipa. With a saturated hard seltzer market and competitive summer season, Truly needed a way to break through the noise and authentically connect with influential lifestyle media. They wanted to create a memorable brand moment that would generate earned media, social engagement, and visibility for the launch.
The Solution
With the help of CBC, Truly hosted a vibrant poolside happy hour at Summer House, complete with snow cones infused with the new variety pack flavors, fun pool floats, a branded bar with eye-catching cans, and matching florals. This event offered 19 top lifestyle editors an immersive, authentic introduction to Truly’s new product and gave them a chance to connect with the brand firsthand. With product integrated throughout the trip and branded swag gifted to attendees, Truly remained top-of-mind during the remainder of the trip.
The Results
50.5K Impressions
On 13 social media posts
1M+ Social Posts
On 1 earned media placement in Best Products
3 Additional Editors
expressed their interest in covering Truly and its products immediately following the program
