Kitchen Aid | Press Trip
The Situation
KitchenAid was looking to deepen relevance with wellness, lifestyle, and home editors by demonstrating how its appliances naturally support healthier routines and everyday cooking.
The brand wanted editors to experience KitchenAid not as a standalone product moment, but as an essential part of daily life, from morning rituals to hands-on meal prep.
The Solution
With CBC’s support, KitchenAid was seamlessly integrated into a wellness-forward, lived-in environment where editors could engage with the products throughout their stay.
Appliances were placed in high-use areas across the home, encouraging repeated, organic interaction during smoothie-making, hands-on cooking, and restorative meal prep moments.
Rather than a single demo, editors experienced KitchenAid as part of their real routines — mixing, blending, chopping, and cooking naturally throughout the day — creating authentic product familiarity and long-term brand recall.
The Results
KitchenAid secured meaningful coverage across top-tier outlets including Good Morning America, Women’s Health, Yahoo Life, CNN Underscored, ABC News, Elle, The Spruce, and InStyle.
Editors shared organic social content featuring KitchenAid in wellness and cooking moments and followed up post-program for additional products and story angles.
The brand appeared in seasonal resets, routine-driven content, and editor “favorites” long after the program concluded, with 100% of attendees reporting they were likely to cover KitchenAid.
*Industry benchmarks engagement rates for IG & TikTok generally fall between 2-3%