SunSip | Press Trip

The Situation

As competition heats up in the better-for-you soda space, SunSip aimed to break through the noise by spotlighting its crave-worthy flavors and gut-healthy benefits.

To drive brand awareness and carve out a distinctive presence ahead of summer, the team knew a standout, media-facing experience was essential to leave a lasting impression and spark conversation.

The Solution

With CBC’s support, SunSip delivered an unforgettable brand experience at Summer House, beginning with a scenic bike ride across Nantucket and ending with a vibrant seaside lunch at Millie’s Nantucket – a coastal culinary gem on the island. Media tasted all five SunSip flavors, including Lemon Lime, Raspberry Lemonade, Cherry Cola, Strawberry Vanilla and Root Beer and indulged in fresh seafood, tasty salads and other seasonal favorites on Millie’s outdoor patio.

Back at the house, SunSip kept the good vibes going by fully stocking the fridge, ensuring editors had easy access to their favorite flavors throughout the four-day retreat whether as a refreshing afternoon pick-me-up or the perfect pairing to a summer meal.

The Results

20 top-tier editors experienced the product first-hand

13 story posts & 2 in-feed posts on Instagram generated an estimated 12,752 Impressions

9 editors expressed interest in featuring SunSip in their coverage