Breescape | Brand Immersion
The Situation
With summer temperatures soaring in NYC, Breescape recognized the perfect moment to spotlight its innovative cooling bedding. Knowing this was prime season for hot sleepers seeking relief, the brand set out to introduce its brand and generate buzz on its products ahead of Prime Day deals.
To bring this vision to life, Breescape turned to CBC to ideate and execute an immersive brand experience that would stand out amidst a crowded summer event calendar and allow the brand to authentically connect with top lifestyle and wellness media.
The Solution
CBC presented concepts to keep editors cool and comfortable in the summer with a memorable experience. The chosen concept: The Hottest Way to Stay Chill This Summer is with Breescape. CBC executed a flawless, exclusive, high-touch event at the hottest social wellness club in NYC… Remedy Place. During the event, we introduced Breescape’s mission of experiencing better, cooler sleep through their innovative product offerings.
Media enjoyed rejuvenating ice plunges, restorative sauna sessions, and hands-on product showcases of Breescape’s revolutionary cooling bedding. The intimate setting provided editors a chance to truly feel the Breescape difference while indulging in an evening of holistic self-care.
Guests went home with a branded tote and cooling eye mask, followed by a comforter delivered straight to their door – the perfect way to fully experience the coolest summer ever with Breescape.
The Results
Relationship Building & Introductions with 18 Target Media Attendees
9 Media Leads Immediately Following Event
2 Earned Media Placements Published Immediately Following Event
385.9M Earned Media Impressions
7 Organic Social Posts
9.8K Organic Social Impressions
