The Solution

CBC was tasked with reshaping the perception of The Nantucket Inn and showcasing its transformation beyond the outdated image. To achieve this, CBC invited travel editors and prominent Boston-based influencers to experience the newly renovated property through an immersive trip. From the moment attendees stepped into the refreshed lobby, they were transported into the relaxed, coastal Nantucket lifestyle, quickly embracing the Inn’s blend of beachside charm and nostalgic appeal.

CBC designed a custom itinerary that leveraged the hotel’s unique amenities and showcased its new identity. Attendees participated in family-style meals, enjoyed morning yoga, relaxed at a poolside party and explored downtown Nantucket. Each carefully curated activity highlighted the Inn’s expansive amenities, thoughtful design details, and meaningful connections to the local community.

By the end of the trip, media and influencers not only experienced the property’s transformation firsthand but also gained a deep understanding of its character. This immersive experience inspired them to share the Inn’s reimagined story with their audiences, solidifying The Nantucket Inn as the ultimate New England summer destination.