CerconeBrown has a successful 15+ year history in public relations and marketing services for brands across the country. The fundamental skills and abilities our team brings to PR and marketing are more relevant than ever today. We have been highly focused and carefully researching how business purchasing processes are changing.

CerconeBrown has observed that purchasing decisions are no longer made from the top down, or even by a single decision-maker. Many B2B purchases come in through a side door championed by a young, tech-savvy employee and spread throughout a company via word of mouth. A committee often makes even large enterprise purchases. Teams are made up of rank-and-file staff rather than seasoned executives.

B2B businesses have three core ways to gain leads. Networking, Referral, and PR/Marketing. For the most part, networking and referrals do not scale, which is why it is so important to have a robust PR and Marketing engine to keep your sales team busy.

This is why B2B has been a focus for CerconeBrown. Not only are we adept in getting editorial and earned media coverage, but we know how to how to shape business stories. We seek to get you attention in this new age of business buyer journeys driven by social media posts, video content, email campaign strategy, paid sponsorship, and organic search.