• Develop C-suite talking points and FAQs for stakeholders that use a positive tone and helps clarify for all the key messages: Often companies led by scientists, researchers or technicians, tend to communicate in the medical jargon and shorthand of their specialties, rejecting simpler language because of lack of specificity. We are experts in helping businesses communicate clear, accurate claims with exciting, real-world language moving potential investors, media, and even the general public to act.
• Execute strategic press relations: The media should not be lumped into a general stakeholder communications plan. Instead, the trade press requires a separate approach and strategy authored by savvy PR and media relations experts. This may seem obvious but there are a whole host of ways the media can make your communications go sideways as well as straight to the top. We channel that communications power in the right direction for you, giving investors, talent, and industry professionals a reason to believe in you.
• Develop outward-bound content with a purpose: We don’t advise companies to depend solely on the press to communicate their value. Instead, our communication plans include content development right from the start. Our data analytics team is a key part of the communications process. Our predictive content tools provide data that shows us exactly what your audience is looking for and how your content can fit in. This way, we create content designed from idea to deployment to drive against specific business goals and measure results.
• Expand beyond the white paper: Clearly communicating key aspects of value in text is a given, but video-based communication is rapidly becoming a key differentiator in attracting the kind of investor, press, and public attention your healthcare company needs. Creating video content does not have to be laboriously time consuming or expensive. We have a clear, efficient process for creating every type of video-based communication you might need, from investor pitches to virtual press tours, to social media posts, we have a compelling, fast and efficient process for creating video-based content that will earn attention from the right audience.

We often serve as strategic communications advisors to the C-suite but are more than happy to take on much of the heavy lifting in tactical execution as well. If you’re looking for a partner to assist your organization with rebranding, public relations, or communications in healthcare technology, contact us today for a discussion of how and strategy plan.