2021 House Programs
CBC HOUSE Programs are an unforgettable experience aimed at connecting the nation’s best journalists, editors, and social media influencers with brands in some of the country’s most picturesque locations.
Each House Program offers a completely immersive brand experience unique to its location and theme, allowing media and influencers to slow down and give their undivided attention to your brand.
Brand sponsorships for House Programs are now being filled. Fill out our contact form for more information on the PR and content opportunities available at CBC’s House Programs.
Introducing SPRING FORWARD: a virtual media and influencer immersion “trip.”
While life isn’t quite back to normal and most of us are still at our homes, it’s clear that spring will bring a season of change. To kick off the warmer months ahead and foster at-home inspiration, CBC is excited to announce a new house program set to celebrate all the season has to offer.
This March and April, Spring Forward will allow media and influencers to experience your brand and products in their own homes in ways that rival, and at times, surpass the real-life experience through hands-on, in- “zoom” activations.
Curated. Captivating. Impactful.
HOW IT WORKS
Make an impact this critical 4th quarter selling season by targeting top media and influencers to showcase your new or tried-and-true products. Experiences are conducted over Zoom where attendees come together with expert/brand spokespersons who lead the activation.
Curated virtual experiences for top media and influencers
Prior to each experience, attendees receive a beautifully packaged, custom-branded activation box that includes all messaging, instructions, necessary products, supplies, and complementary items needed to bring your activation to life in their own homes.
Reach target media & influencers
Scheduled during October and early November, sessions will be tailored to each brand, inviting media and influencers your brand wants to reach.
Integrate additional ambassadors or experts
Virtually bring in influential people and experts across the country
(& world!) to lead experiences. A cost-effective way to bring your talent, ambassador, or executive to the program to lead the activation.
HOUSE PROGRAM PARTICIPANTS INCLUDE …
