2020 House Programs

Home for the Holidays

CBC HOUSE Programs are an unforgettable experience aimed at connecting the nation’s best journalists, editors, and social media influencers with brands in some of the country’s most picturesque locations.

Each House Program offers a completely immersive brand experience unique to its location and theme, allowing media and influencers to slow down and give their undivided attention to your brand.

Brand sponsorships for House Programs are now being filled. Fill out our contact form for more information on the PR and content opportunities available at CBC’s House Programs.

CBC’s renowned House programs are going virtual this year!

Our House programs are among the most successful media relations programs in the industry. For 18 years, we’ve been host to top media in places like Nantucket, Sonoma, Santa Barbara and The Hamptons. And this year, the same A-list media and influencers you’re used to seeing will come together for one unforgettable experience.

Introducing HOME FOR THE HOLIDAYS: a virtual media and influencer immersion “trip.”

This October and November, Home for the Holidays will allow media and influencers to experience your brand and products in their own homes in ways that rival, and at times, surpass the real-life experience.

From highlighting the perfect Thanksgiving meal with a virtual cooking class, to a morning of mindfulness and guided meditation, CBC will help you determine a custom brand-right activation.

Curated. Captivating. Impactful.


HOW IT WORKS

Make an impact this critical 4th quarter selling season by targeting top media and influencers to showcase your new or tried-and-true products. Experiences are conducted over Zoom where attendees come together with expert/brand spokespersons who lead the activation.

Curated virtual experiences for top media and influencers

Prior to each experience, attendees receive a beautifully packaged, custom-branded activation box that includes all messaging, instructions, necessary products, supplies, and complementary items needed to bring your activation to life in their own homes.

Reach target media & influencers

Scheduled during October and early November, sessions will be tailored to each brand, inviting media and influencers your brand wants to reach.

Integrate additional ambassadors or experts

Virtually bring in influential people and experts across the country
(& world!) to lead experiences. A cost-effective way to bring your talent, ambassador, or executive to the program to lead the activation.


BRANDS WE HAVE WORKED WITH

Summer House Brands