Summer is winding down, and parents everywhere are preparing their kids and their homes to accommodate the new school year. From stocking up on school supplies to transitioning closets to accommodate the crisp fall months, it can be overwhelming for a parent to sort through all the new products at hand. Luckily, CerconeBrown has the answer to these parenting dilemmas! Since its introduction in 2013, the CBC Parenting Experience works to connect top parenting and children’s brands and products directly to top lifestyle press.
The Parenting Experience is a one-day event showcasing a collection of the best products that top brands have to offer. Guests are invited to sample and taste test these new items, allowing them to get face-to-face and hands-on experience with the experts behind the brands. This year’s event took place this past Wednesday at the London NYC Hotel Penthouse suite, and participants from parenting and lifestyle magazines, top mommy bloggers, and high-influencing mom personalities joined in on the fun. In total, 33 top-tier media were able to get to know brands who ran the gamut from snack solutions to educational tools for children.
Sabra, Plum Organics, and Pom Wonderful were on-site sampling and sharing their brand flavors, while LEGO and ABC Mouse showcased new toys and tools that are both interactive and educational.
The Parenting Experience is not only about the children, but also the parents! Nothing ruins a family outing more than cold and wet feet, and BOGS presented cold-weather solutions for parents and children alike.
The Parenting Experience is just one of CBC’s House Programs, facilitating press and brand interactions between editors, authors, and bloggers and the newest, best products in their beats, all in a casual yet high-energy setting. This experience was another success: authentic, intimate, and the preface for long-lasting brand/press relationships.