Friday June 26, 2015 will go down in history as the day the Supreme Court ruled in a split decision that same-sex marriages would be legal nationwide. Millions took to the Internet to express their support of the decision, with #lovewins trending on Twitter shortly after the ruling was made public. Many well-known brands joined in on the celebration with the own creative responses. Check out some of our favorites below:
- Ben and Jerry’s: In honor of nationwide marriage equality, popular ice cream brand renamed its Chocolate Cookie Dough ice cream flavor to “I Dough, I Dough” for Summer 2015. Additionally, proceeds from sales of this flavor will go to the Human Rights Campaign, which is a leading nonprofit organization advocating for LGBTQ rights. Ice cream and a good cause – what’s not to love? [Source]
- MasterCard: Popular credit card company took to their Twitter to tell the story of a same-sex couple that won tickets to go see brand spokeswoman Gwen Stefani in concert. Pretty adorable, especially alongside their caption, “True love: Priceless”.
- Uber: In a more understated way to show support, Uber added rainbow tails to the virtual cars on its mobile app. The rainbow flag has long been a symbol of LGBTQ rights, and is a low-key way for Uber to applaud the Supreme Courts’ decision and show their support. [Source]
- YouTube: Shortly after the decision was announced, YouTube revealed their ProudToLove spot as a celebration of the video-sharing site’s long message of tolerance and equality. The video, which has received over five million views in less than one week, mixes both personal clips of individuals coming out on YouTube with political news footage. Pro-tip: have a box of tissues handy when clicking through to the video.
Inspired? Check out even more examples of the love shown on the web. Shout out to SCOTUS for making us extra-proud to be Americans this July fourth weekend!