Instagram has come a long way since its debut in 2010, priding itself on being a top-performing platform for mobile discovery.
And now, the beloved platform has broadened its horizons even more – it will soon allow users to purchase products directly from an image. That’s right, Instagram is joining the mobile shopping revolution. This new feature is ground breaking for brands who rely on their online sales.
Mobile shopping has become a consumer favorite, making up 30% of all e-commerce sales. In fact, it is estimated that more than 84 percent of smartphone owners use an app or web browser to view products. This is a HUGE untapped market of potential buyers who use Instagram to follow their favorite brands.
According to Instagram, this is how shopping will work:
- Each post will have a tap to view icon.
- When a product is tapped, a price tag will appear.
- If the consumer is interested, they can select to view the product details.
- Then there’s an option to shop now, which takes the user to the ecomm site to purchase.
Unfortunately for those who want to jump right in, the new experience is still in its test phase. Instagram partnered up with brands like J-crew, Kate Spade, and Warby Parker for the beta version, gaging ease of use and depth.
When it does go public, we at Cercone Brown are especially excited to see how brands like Garnet Hill and Stonewall Kitchen will enhance engagement with current and prospective users. Either way, our wallets are sure to be lighter.