Experiential PR Program Moves to The Canyons Resort in Park City, Utah,
from January 13 – 27, 2008
BOSTON, MASS. (November 13, 2007) – CerconeBrownCurtis announced today that its second annual Winter House program will be held at The Canyons resort in Park City, Utah, from January 13 – 27, 2008, during the Sundance Film Festival. Located just steps away from some of the most breathtaking slopes in North America, The Canyons is the perfect home for this year’s Winter House Program.
The Winter House program is a unique media relations program that allows editors and stylists from around the country to escape from their desks and hectic schedules, to live among the newest products and to experience them in their natural settings. Guests at the Winter House can expect to participate in anything from a day on the slopes testing the latest snow sport gear and apparel, to a night by a toasty fire tasting top-of-the-line food, wine and spirits.
“Guests at The Canyons experience the quintessential winter experience,” said Elizabeth Dowd, director of public relations, The Canyons. “Whether you’re looking to enjoy the outdoors or experience the night life, we have it all here from snow kiting, snowmobiling and sleigh rides, to five-star restaurants and hot night clubs. The Canyons provides every guest’s winter desires literally right outside their door.”
The CerconeBrownCurtis Winter House and Summer House programs have become an integral part of the agency’s approach to media relations and experiential marketing.
“The Winter House isn’t about products or sports. It’s about sharing the passion at the core of each and every brand in attendance,” said Len Cercone, partner, CerconeBrownCurtis. “What journalists remember is the entire experience. The exhilaration of the wind, the rush of the challenge and the reward of the warm fire? all the things that are essential to the brands at Winter House. You’ll never see that on a sales sheet.”
Since its launch in January 2007, the Winter House and its sister program, the Summer House, have attracted brands that include: Nalgene, Coleman, Gold Toe, New Balance, Cloudveil, Mountain Khaki, Sperry Top-Sider, Rossignol, Crocs, Kettle Chips, Zone Perfect Bars, Smart Water, Stonyfield Farms, Costa Del Mar, Clarks, Donner, Lucy Yoga, Scout, GoLite, Chateau St. Michelle, Magic Hat, Madhouse Munchies, ICON Fitness, Ice-Breaker, Orvis, Insolia, Dansko, Sealy, Prince, Scott, Mizuno, Gold Peak, Insport, Tommy Bahama, Dearfoams, Volkl, Terrasoles, and Airborne.
For more information on the Winter House or Summer House programs, please contact Noelle Guerin 617-248-0680 ext. 10.