Entries by Megan Rothe

Why You Need to Switch to Google Analytics 4 ASAP

Are you ready to say goodbye to Universal Analytics? As of July 1, 2023, the legacy versions of Google Analytics will no longer work. If you don’t upgrade to Google Analytics 4 by this deadline, you will no longer be able to view marketing data for your website.  Upgrading to Google Analytics 4 is essential […]

Everything You Need to Know about SEO and PR: Best Practices for Integrated Campaigns

At first glance, search engine optimization (SEO) and public relations (PR) might seem like they are on opposite sides of the marketing spectrum. One is highly technical, the other reliant on soft skills like storytelling and relationship building.  However, the savvy marketer knows that PR and SEO overlap in a few key ways. Used together, […]

Don’t Panic: Tips for Marketing During a Recession

Economic downturns are always tough on businesses. With budgeting season approaching and fears of an impending recession on the rise, marketers are left wondering how to handle their marketing budget in this current environment.    Don’t assume that a potential downturn means you need to tighten your pursestrings – with the right marketing strategy in […]