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Google Analytics 4: What’s New?

Google is in the process of launching Google Analytics 4 (or GA4), which is the largest leap in how Google is presenting website traffic in years.   The old way of presenting data was very siloed. It looked at the Who / What / When / Where / and How of analytics. For example, here is […]

5 Digital Tools You Need to Track Success

Whether you just pulled off a killer media event or implemented a new content strategy for your organization’s online channels, the hardest part often comes last: reporting. Return on investment, or ROI, is one of the most difficult metrics to measure but is arguably the most critical proof point of your success. Social media followers, […]