Boston, Massachusetts — July 8, 2021 — Cercone Brown has been recognized as one of the top digital marketing companies in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies from over 50 different countries […]
Google is in the process of launching Google Analytics 4 (or GA4), which is the largest leap in how Google is presenting website traffic in years. The old way of presenting data was very siloed. It looked at the Who / What / When / Where / and How of analytics. For example, here is […]
Whether you just pulled off a killer media event or implemented a new content strategy for your organization’s online channels, the hardest part often comes last: reporting. Return on investment, or ROI, is one of the most difficult metrics to measure but is arguably the most critical proof point of your success. Social media followers, […]