RELEASE: Arcadia Biosciences Taps CBC For Public Relations

CBC PR & Digital Marketing (CerconeBrownCompany), today announced that it has been retained by Arcadia Biosciences. Arcadia Biosciences is a producer and marketer of plant-based health and wellness products, such as Zola® coconut water, ProVault™ CBD topical pain relief, SoulSpring™ CBD bath and body care, and, most recently, GoodWheat™ pasta.


CerconeBrownCompany is using its two decades of health and wellness experience to craft a comprehensive public relations program designed to raise awareness of Arcadia Biosciences’ line of better-for-you products. In addition, the agency will be working to develop an executive thought leadership program to position Arcadia Biosciences as an organization on the cutting edge of healthy food innovation and a healthy planet.


“As a company committed to wellness and innovation, it was important that our agency partner held the same values,” said Stan Jacot, president and CEO of Arcadia. “We look forward to collaborating with CerconeBrownCompany to continue to grow our brand, share our passion for innovation, and help people live and enjoy healthier lives.”


The partnership will kick off with a strategic promotional campaign of its newest product, GoodWheat. Launched in June 2022, GoodWheat is the first pasta product and brand that delivers both taste and texture of traditional white pasta and the nutritional value of whole wheat. Made with just one simple ingredient, GoodWheat pasta is non-GMO and provides 4x more fiber and higher protein than traditional wheat pasta. Arcadia Biosciences’ proprietary research and development efforts helped develop this new variety of wheat plant and, under the leadership of its new CEO Stan Jacot, is growing quickly, reaching a distribution of more than 1,000 retailers in just six months.


“Since our inception, CerconeBrown has been working with and inspired by mission-driven brands like Arcadia Biosciences,” said Leonard Cercone, Founder and CEO of CerconeBrownCompany. “We are grateful for their trust in our team to deliver an impactful PR program that enables them to continue to grow their important work of improving the health and longevity of our people and planet.”


About CBC (CerconeBrownCompany)

Founded in 2001, CBC is a public relations and digital marketing company with o ces in Boston and New York. We combine media and influencer relations, SEO and unique social campaigns to deliver meaningful ROI for our clients. Among our specialties are health and wellness, bioscience, food and beverage, beauty and personal care, apparel and travel. For more information, visit


About Arcadia Biosciences, Inc.

Since 2002, Arcadia Biosciences (Nasdaq: RKDA) has been innovating crops to provide high-value, healthy ingredients to meet consumer demands for healthier choices. With its roots in agricultural innovation, Arcadia cultivates next- generation wellness products that make every body feel good, inside and out. The company’s food, beverage and body care products include GoodWheat™, Zola® coconut water, ProVault™ topical pain relief and SoulSpring™ bath and body care. For more information, visit