It was an enlightening, innovative ride as OnStar and Boston media relations agency CerconeBrownCompany concludes powerOn, a women’s empowerment media event series in Sag Harbor, NY.  OnStar is empowering busy women who juggle their careers, family lives, and personal aspirations by providing them with tricks and tips to alleviate stress, including understanding how OnStar can be an integral part of their daily lives.

One component of each session included a winter car-care demonstration by a General Motors car-care specialist.  Beth Grotz, general director from GM Customer Care and Aftersales, showed each group of women editors, writers and bloggers just how easy it can be to get your car winter-ready in a safe, convenient and easy way.

Beth explained and illustrated simple ways to check and make sure your car can handle the icy cold of winter:

  • Check tires for tread and air pressure
  • Make sure windshield wipers are in good condition
  • Check oil level
  • Check for sufficient windshield wiper fluid

Beth also conveyed the importance of having a car-care kit handy as a precautionary measure.  The kit includes a small shovel, salt to melt ice, warm gloves, extra windshield-wiper fluid, a jug of water and a warm blanket or jacket.

OnStar also offers a monthly email program provided to subscribers at no additional charge, ensuring its subscribers are up-to-date with their vehicle maintenance.  OnStar Vehicle Diagnostics reports the status of a vehicle’s tire pressure, oil life system, major operating systems and OnStar subscription information.

In a short period of time, Beth was able to demonstrate a few simple tips, tricks and checks that these busy women can do in the comfort of their own driveway.  OnStar’s pointers not only save time, but give women the encouragement, confidence and inspiration to feel safer on the road.

CerconeBrownCompany kicked off OnStar’s powerON (#OnStarpowerON) women’s empowerment media event yesterday in Sag Harbor, NY at the historic American Hotel in the Hamptons. OnStar’s powerON has been empowering women by teaching them ways to simplify their daily lives and exhibiting how OnStar can help a busy woman.

National women’s bloggers participated in session one, which began with a volunteer activity at The Retreat, a domestic and family violence shelter, to give back to the local community.  During their time at The Retreat, the editors read stories to the children and provided a little “pep” talk to everyone’s Wednesday afternoon at the shelter. Following the volunteer activity, The Wolffer Estate hosted a wine tasting for the media where OnStar welcomed everyone to the program and reviewed some of the products that would be demo’ed during the program such as Turn-by-Turn navigation system.

Today our editors began day two of session one with a workout session hosted by fitness guru Andrea Metcalf.  After working up their appetites, the editors experienced a cooking session with Louisa Shafia where they learned how to prepare healthy fall recipes.  As we wrap up day two of session one, the editors are receiving makeovers from celebrity makeup artist, Randy Houston Mercer before they head out to a delicious dinner in Sag Harbor.

Stay tune to hear more on powerON as session two begins tomorrow with six more national womens bloggers and editors.  Signing off from Sag Harbor, New York at OnStar’s powerON.

This past August, Boston PR Agency CerconeBrownCompany, in partnership with consumer research group Kickstand Communications, launched the Green House in Boulder, Colo.  Over the course of two weeks, 22 of the nation’s top editors were immersed into a Smart Living lifestyle, which melds together lifestyle practices that are good for you, your wallet and the environment.

Editors learned about Smart Living to pass these tips along to you. Check out our PR agency coverage about Smart Living on “Good Morning America Health.”

Also check out The Huffington Post, where Scott Gwordz of Kickstand Communications talks about Smart Living with Ashley Koff, R.D. (registered dietitian) and LA’s “Best Nutritionist” three years running.

Start Smart Living yourself! Visit for tips and do-it-yourself guides for your home, your planet and your life…all while saving you money.