Inc. 500 Fastest Growing Company in 2006 Looks to
Boston Firm to Continue Growth

BOSTON, MASS. (September 14, 2007) – Though Litle & Co. was named No. 1 on the 2006 Inc. 500 list of fastest growing companies, the Lowell-based credit card payment processor has no plans to rest on its laurels.

The firm recently hired Boston advertising and public relations firm CerconeBrownCurtis to help the company accelerate its growth through a range of marketing communications efforts. The assignment includes research, brand strategy and creative execution.

“First and foremost, we chose CerconeBrownCurtis because they are uniquely focused on solving business challenges through communications,” said Litle & Co. Chief Marketing Officer Chris Long. “And as a company that prides itself on customer service, it was important to find a partner that is eager to get inside our business and truly understand what it takes to succeed.”

For information on Litle & Co., visit

Boston Firm Awarded adidas eyewear Public Relations Business

BOSTON, MASS. (September 12, 2007) – Boston-based advertising and PR agency CerconeBrownCurtis is now the PR agency of record for adidas eyewear. The firm will represent adidas’ sporting and prescription eyewear and sunglasses, with a particular emphasis on the launch of its entirely new golf line for Spring 2008.

“CerconeBrownCurtis combines the skills and media networks to work comfortably on both the technical and style sides of the brand,” said adidas eyewear U.S. Brand Manager Jeff Raverby. “We feel confident that CBC has the ability to focus PR efforts in a way that will have a direct impact on the growth of our business.”

In addition to product publicity, CBC will draw from the adidas family of athletes to raise the profile of adidas eyewear in the press, including Natile Gulbis, the winner of the 2007 LPGA Evian Masters in France.