HighHeel Insole Manufacturer Chooses Boston Firm To Launch “Real Beauty Secrets” Campaign

BOSTON (Aug. 27, 2007) — Boston advertising and public relations agency CerconeBrownCurtis was named PR agency of record by Insolia, a scientifically designed shoe insole that improves comfort and reduces risk of injury from wearing high-heels.  The firm will launch a new “Real Beauty Secrets” campaign this fall, and features behind the scenes professional beauty tips from stylist Alana Keller (VH-1, NBC Today) for everyday women. 
The campaign will consist of a high-profile satellite media tour, pre-produced and syndicated video content, online and traditional print media relations and a consumer promotion.  Real Beauty secrets is designed to both increase brand awareness, and drive consumers to CVS, Walgreens and other retailers where the product is sold.
About CerconeBrownCurtis
Located in Boston, Massachusetts, CerconeBrownCurtis(CBC) provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit www.cerconebrown.com.