PermissionTV Taps CerconeBrownCurtis to Launch
Brand and Manage Public Relations

BOSTON, MASS (June 6, 2006) – CerconeBrownCurtis will handle all public relations responsibilities in the launch of PermissionTV, an online high-definition television platform for the Web, the Boston advertising and PR agency announced today.

Competing with an emerging cadre of innovators like BrightCove, Amakai, and Maven, PermissionTV will offer the world’s most flexible platform for delivering innovative and interactive video experiences on the web, producing programming and content that can be broadcast over the internet and viewed on personal computers, cell phones and iPODS around the world in HD format.

“PermissionTV has the potential to change the way we think about and watch television,” says Erika Brown, partner, CerconeBrownCurtis. “This type of opportunity is very special.”

The PermissionTV platform gives media brands and video content owners the ability to have one-to-one relationships with their audiences. As a result, media brands and video content owners can strengthen their brands with fans by extending programming to the web. CerconeBrownCurtis will look to utilize these capabilities to form partnerships with various TV shows and programs as part of its PR strategy.