Posts

Creative Campaigns: Changing the Way Digital Campaigns Work

A seasoned agency recognizes that media consumption nowadays is more than just the initial viewing experience: it’s all encompassing. Your audience wants to engage, comment, share, and experience it. The ability to tap into this insatiable…

Civic Publicity

Public relations and advertising campaigns draw attention to brands. But what if those campaigns focused on more than just the brand’s products or services? What if they went the extra mile? Civic Publicty Civic marketing and publicity…

Why You Can’t Get These Songs Out of Your Head

The five senses play a key role in our consumer lives. Traditionally, many brands’ marketing teams have focused solely on sight when producing their creative work. However, today’s brands attract their audiences through another sense: hearing.…

Taste of Wine Country with CBC Cooking Cottage

There’s something to be said about a weekend getaway to America’s wine region, Sonoma County. Breathtaking countryside, endless vineyards, the finest farm-to-table cuisine, all tucked into the rolling hills of Northern California. It’s…

Emerging Industry and Tech Trends for 2016

As 2015 is coming to an end and next year’s planning is kicking into full gear, it’s time to take a look at some emerging trends that will rule the digital landscape in 2016. Different sources have varying perspectives on the top-tier…

2015 Parenting Experience with CBC

Summer is winding down, and parents everywhere are preparing their kids and their homes to accommodate the new school year. From stocking up on school supplies to transitioning closets to accommodate the crisp fall months, it can be overwhelming…

Boston-Based Converse Refines Its Legend

When it comes to brand positioning, you could argue that the Converse All Star invented the new-school formula: iconic design, story-filled history, and an ultra-loyal following. With the 100th birthday of the Chuck Taylor All Star looming,…

When Online Public Relations Goes Wrong

In a gutsy move, Amazon.com recently attempted to tackle the beast of Black Friday with its highly touted “Prime Day”. This step in Amazon’s attempt for online domination convinced consumers to sign up for Amazon Prime, the company’s…

Agency Rethink: The Need for Creative White Space

Advertising and PR agencies have been forced through some serious changes in recent years.  Some have transitioned better than others. One thing that hasn't changed much is the tendency for creative agencies to work the heck out of staff. Nights,…

Boston PR Agency CerconeBrown & Co. Kicks off Green House Experiential Marketing Event

The CerconeBrown & Co. Green House is now underway in one of the nation's only mutli-family net-zero homes out in Boulder, Colo. In this one-of-a-kind experiential marketing program, the nation's top editors are immersed into the most eco-friendly…

Boston Advertising and PR Agency Cercone Brown & Co. Wins Silver 2010 Bulldog Award for “Best Green Campaign”

Agency's Earth Day Campaign for Nalgene Highlights Nation's Least Wasteful Cities; Urges Environmental Responsibility Across U.S. Boston, Mass. (May 7, 2010) - Advertising and PR agency Cercone Brown & Co. (CBC) was recently bestowed…

Pepperidge Farms Signs on to Winter House 2010

Public relations news: With the first Cercone Brown Winter House 2010 session just hours away, brands keep signing on.  Pepperidge Farm is the latest in what is considered to be a great group...perhaps further evidence that the economy is thawing. Our…

Cercone Brown & Co. Honored as One for the “Best Online Marketing Campaign for 2009”

Boston Advertising & PR Firm One as Six "Honorable Mentions from 800 Submissions for “America’s Least Wasteful Cities” Campaign for Bottle-Maker Nalgene Blending social media marketing, interactive design, and press relations has become…

Boston PR Firm’s “Green House” Debunks Myths of Sustainable Living

Cercone Brown & Co. Launches the First Annual Green House Marketing Program To Bring Awareness to Sustainable Living When it comes to constructing or converting a home for “green living”, the common perception is that it’s expensive,…

Making Word-of-Mouth Sense, Part II: The Publicity Stunt

Guerilla marketing, publicity stunts and grassroots programs are tools to get word of mouth. This 2nd of 3 parts will help define what will work for you.