Posts

CBC Winter House: 2017 Recap

Can you believe it? CBC just wrapped up its 11th annual Winter House. And if we do say so ourselves, it gets better with age! As communication methods evolve, so do the creative ways that we as marketers collaborate with brands. For those…

Transmedia Storytelling in Longlasting Campaigns

All advertisers strive to produce great work that goes beyond selling and becomes viral entertainment that consumers talk about for weeks. But then what? Many have gotten into the habit of cranking out one campaign after the other, without…

Like it, tag it, buy it: Instagram’s new mobile shopping experience

Instagram has come a long way since its debut in 2010, priding itself on being a top-performing platform for mobile discovery. And now, the beloved platform has broadened its horizons even more – it will soon allow users to purchase products…

We Must Diversify in Order to Disrupt

Over the past decade, we have seen tremendous strides in advertising diversity, from gender to religious beliefs. However, let’s not pat ourselves on the back just yet. There is still so much room for more progress in attaining equal representation…

CBC Fall House 2016

Over the course of eight days, 20 editors, bloggers and journalists from top-tier publications attended Cercone Brown’s 11th annual Fall House in Santa Barbara. From October 16-24, attendees from publications like People, The Huffington…

Marketing to Humans

Controversy was sparked last year when Target went gender neutral with some of its products; with it came an important conversation amongst brands about the potential pitfalls of playing into gender stereotypes. Many consider gender to exist…

Civic Publicity

Public relations and advertising campaigns draw attention to brands. But what if those campaigns focused on more than just the brand’s products or services? What if they went the extra mile? Civic Publicty Civic marketing and publicity…

The Age of Convenience

As consumers continue to expect things at the click of a button, certain brands are capitalizing on the advantages of this and positioning themselves at the forefront of this trend. Over the past few years, several services have emerged…

Garnet Hill Hits the Road in its Beautifully-Crafted Mobile Boutique

It’s official – Garnet Hill has packed up a collection of its most beautiful home and apparel products and set its sights on the open road! Their mission? To connect with their customer in a tangible way and provide a unique touch-and-feel…
There’s something to be said about a weekend getaway to America’s wine region, Sonoma County. Breathtaking countryside, endless vineyards, the finest farm-to-table cuisine, all tucked into the rolling hills of Northern California. It’s…

Emerging Industry and Tech Trends for 2016

As 2015 is coming to an end and next year’s planning is kicking into full gear, it’s time to take a look at some emerging trends that will rule the digital landscape in 2016. Different sources have varying perspectives on the top-tier…

2015 Parenting Experience with CBC

Summer is winding down, and parents everywhere are preparing their kids and their homes to accommodate the new school year. From stocking up on school supplies to transitioning closets to accommodate the crisp fall months, it can be overwhelming…

Cercone Brown & Co. Honored as One for the “Best Online Marketing Campaign for 2009”

Boston Advertising & PR Firm One as Six "Honorable Mentions from 800 Submissions for “America’s Least Wasteful Cities” Campaign for Bottle-Maker Nalgene Blending social media marketing, interactive design, and press relations has become…

Making Word-of-Mouth Sense, Part II: The Publicity Stunt

Guerilla marketing, publicity stunts and grassroots programs are tools to get word of mouth. This 2nd of 3 parts will help define what will work for you.

Media Relations Tips for PR Agencies from Journalists

I came across a good article on effective media relations I thought I'd share. It's from the Bulldog Reporter, a news source for PR professionals. It was from the blog Journalists Speak Out, which is a must read for all PR agency folk. While…