For brands that want to have a lasting impact, one thing is important to know: people remember experiences, not products.
Why it’s Important
Experiential marketing and branded entertainment immerse consumers into brands, forming positive associations and sometimes inspiring them to become brand influencers.
Through events and other branded entertainment, you give the consumer a tangible experience so that they will remember your brand. When they go to make a purchase in your category, they’ll remember that experience.
How you can implement it
The types of events and branded entertainment you host can range from strictly informative to wildly creative. Many brands set up booths at trade shows and other events to give consumers a more personal, in depth interaction with their brand.
image courtesy of Krista K. Catian, NAVFAC Pacific Public Affairs https://www.flickr.com/photos/navfac/10461564004
photo courtesy of Nick Gray https://www.flickr.com/photos/nickgray/358452789
Some brands try to reimagine the way consumers engage with their product by putting on interactive experiences.
It’s also important to leverage social media. Posting builds buzz and creates an online community to share the great experiences they had with your brand.
Follow Our Lead
We at CerconeBrown know just how important experiential marketing and branded entertainment can be. That’s why we frequently help hold pop up shops, mobile boutiques, and special events for our clients. Additionally, we host our House Programs multiple times a year, where influencers get mini vacations at locations across the country, allowing them the opportunity to engage with our clients’ products. We know that they may forget an ad, but they’re sure to remember an experience.