With all the film festivals in Los Angeles, the Malibu Film Festival was struggling for awareness and attendance. To help them, we created a fully integrated campaign and launched it with TV spots and an entertaining video that played where film lovers regularly congregate; the movie theater. The video played in theaters around LA, on the festival’s website and in their social channels. Our integrated effort helped the Malibu Film Festival achieve its best attendance ever.
Along with our video, we created print ads and large posters, which our human film cans proudly autographed at the festival premier.