Hologic, a leading global healthcare and diagnostics company, asked us to help them define and express their brand positioning in a way that would inspire their employees as well as doctors and their patients. What we came up with transcended Hologic’s technologies and got to the core of who Hologic was and what they truly offered. The result was a healthier, more human brand.
After helping Hologic create a more human and approachable brand position, they asked us to extend it to a recruitment campaign in all their social channels. Our campaign leveraged the new brand look and feel and helped Hologic not just fill positions, but fill positions with the right people.