What do you get when you take a group of editors to a gorgeous summer destination and immerse them in a weekend of Instagram-worthy activations hosted by popular brands?
That’s easy. The signature CBC Summer House and one heck of a good time.
From June 12-22, we invited around 30 editors and influencers from top-tier publications and outlets to spend some time in the sun with us on the beautiful island of Nantucket, MA. Our annual Summer House, part of the CBC House Programs, boasted an itinerary chock-full of delicious meals, adventurous activities, and daily escapes to some of Nantucket’s well-known gems.
Day 1: Setting sail in Nantucket
CBC gave editors their first sip of the island with a special wine tasting and boat cruise with 90+ Cellars. Open waters and Lila Wines Rosè cans ensured for a memorable kick-off to the weekend – especially with Superfeet shoes and sandles on their feet.
Day 2: Exploring the island
Then, it was time to let loose and play dress-up with the one and only Miraclesuit!
Day 3: Closed with a cardio kick
With the glow of a weekend well-spent, the editors boarded their flights and we closed another successful Summer House. Check out all of the posts via the #CBCSummerHouse hashtag. Interested in leveraging our experiential marketing programs for your brand? Email us!