CBC Winter House: 2017 Recap

Can you believe it? CBC just wrapped up its 11th annual Winter House. And if we do say so ourselves, it gets better with age!

As communication methods evolve, so do the creative ways that we as marketers collaborate with brands. For those who don’t know, the CBC House Programs bring some of the nation’s most coveted top tier media to some incredible locations. For Winter House, Park City, UT was the perfect setting to experience brands and their products the way they were intended.

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19 editors from top-tier outlets like Esquire, Fox News, and Women’s Health joined us in Park City to ski the slopes at Deer Valley, sip cocktails by the fire at Wyndham Vacation Rentals, and experience a Rocky Mountain winter firsthand.

Get a behind-the-scenes look at some of the brands and experiences that were showcased at the 2017 Winter House:

Miraclesuit hosted a playful hot tub cocktail hour and dinner hosted by a private chef. The perfect ending to a day on the slopes.

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Deer Valley is home to some of the best skiing in the country. Here, editors skied on perfectly powdered runs while outfitted with gear from Obermeyer, Rossignol, and the Rudy Project.

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After skiing, yoga was the perfect way to unwind and stretch out those tired muscles. Kleenex hosted a relaxing yoga class at one of Deer Valley’s most elegant resorts, The Montage.

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And the fun didn’t stop there. Media guests were wined and dined with POM-perfect cocktails, while bundling up in Ugg boots and Stance socks.

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To close the experience, Ester-C hosted a breakfast on the last day where they concocted juices and smoothies that included their immune boosting products. After the healthy meal, editors boarded their planes energized and fully equipped to fight off the winter cold season.

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Through the experiences provided by CBC Winter House, editors naturally connected with brands and products as a way to craft genuine stories to share with their readers. But don’t take it from us, check out the full story of #CBCWinterHouse on Instagram.