Study: Twitter Followers More Valuable Than Facebook Friends?

A new study by TubeMogul may indicate that followers on Twitter may be more beneficial to an organization or person than friends on Facebook.  The study showed that on average, "audiences clicking on video links from Twitter watch a video 36.91%…

Twitter Update: Paid Tweets? Don't Bother.

Muck Rack recently launched a new service where PR pros can pay $50 for a Tweet.  The service claims to be a conduit to reporters, so you're paying them the same way one would use PRWeb, Business Wire or PR Newswire. Sounds like a good idea…

Social Media Study Shows ROI

A new study confirms that social media drives ROI, but the sample were marketing giants like Microsoft, Starbuck's and Google. How do mere mortal brands drive the same ROI through social media? Start by know what's required.

Search Engine Optimization: A Must-Have Marketing Technique

Search engine optimization: as soon as you say it, it evokes the need to call some IT guy who can arcane programming like meta tags. Anything to do with this online marketing voodoo is not for you, right?  Think again. The web has long been…

Put the RSS Release Down and Back Away from the Keyboard: Closing Newspapers Put Integrity in the Hands Agencies

Advertising and PR agencies like ours have changed the way we communicate, adding things like search engine marketing, social media promotions, blogging and lots of other direct-to-consumer communications. It's to the point that literally half…

Best Life Mag Folds: Sign of Times

For our PR agency, the recent closing of Best Life is tough to take.  Our approach to media relations is just that: RELATIONS.  So when a group of good people that do great work lose their jobs, it just stinks. This is the case with Best…

Making Word-of-Mouth Sense, Part II: The Publicity Stunt

Guerilla marketing, publicity stunts and grassroots programs are tools to get word of mouth. This 2nd of 3 parts will help define what will work for you.

Making Word-of-Mouth Sense, Part I: Guerilla Marketing

Guerilla marketing, publicity stunts and grassroots programs are tools to get word of mouth. This first of 3 parts will help define what will work for you.

Subaru of America, Inc. Thinks “Outside the Track” To Publicize 2009 Subaru Models

BOSTON, MA. (Feb 26, 2009)-  When it comes to media relations, most car companies follow a time-tested public relations formula: test-drives with the likes of Car & Driver, Automobile, and Road and Track. And while positive reviews in the…

Media Relations Tips for PR Agencies from Journalists

I came across a good article on effective media relations I thought I'd share. It's from the Bulldog Reporter, a news source for PR professionals. It was from the blog Journalists Speak Out, which is a must read for all PR agency folk. While…

Media Relations In a Down Economy: Three Rules to Getting Ink

With traditional media outlets left with less space and time to cover non-breaking news, PR agencies need to follow a more focused path the media relations success. These three simple rules to effective media relations is a good start.

Staring Down the Numbers Without Blinking

     No matter where you look these days, the numbers are daunting.  Unemployment is nearing double figures. Fourth quarter was dismal, and first may be even worse.  Seems cost cutting is the only way to gain leverage in this worsening…

Tips for PR Pros From Journalists

I came across a good article I thought I'd share. It's from the Bulldog Reporter, a news source for PR professionals. It was from the blog Journalists Speak Out, which is a must read for all agency folk. While there's not a lot of new information…