Be Our Guest: In the Hamptons for Hosting House

Doesn’t it seem like in every group of friends there is always one that stands out of the bunch when it comes to entertaining? An expert in building a comfortable space for guests whether it’s a stack of magazines on the nightstand, a vase…

3 #WINNING Super Bowl Ads

Super Bowl ads are a national phenomenon. As an advertising agency, we had to make sure we gave our POV on this year’s lineup. Get this: throughout the year, people actively avoid watching ads on T.V. and online, and now with On Demand,…

What’s the Story with Instagram Stories?

Did you know an average Instagram user misses 70% of the content in their feed? Since the implementation of feed algorithms, Instagram Stories have become an essential tactic for brands to ensure they are actually reaching their Instagram audience. Some…

Everything You Need to Know About the New Facebook Update

If you’re a marketer, by now you’ve heard about the new and “improved” Facebook algorithm that Zuck so casually dropped on the world a few weeks ago. For us that work in digital and social media, it was pretty similar to the fake…

Fall House in Santa Barbara

Three sessions, twenty editors, bottomless wine. This fall, we traded the East Coast autumn for a few days of Santa Barbara sunshine in our annual Fall House – one of the original destinations in our series of HOUSE Programs. POM…

Our 5 Fav Food Influencers & Why We Love Them

Five of our favorite food influencers with an extra scoop of details on why we love them.

CBC invites editors to annual Charleston destination experience

We love nothing more than exploring some of the country’s most beautiful destinations, and we have to say: Charleston, SC really takes the cake as a must-visit destination experience in the South. This September, we gladly packed our bags…

Len on SIDEBAR Studios, CBC’s New Content Production Solution

One of our favorite times during the week happens on Thursday at 4pm, when CBC employees shut their laptops for the day and come together as a team to uncork a bottle of wine (or two). This week, the hot topic around the table was CBC’s new…

Brands turn to experiential retail in response to new-generation of online shoppers

As consumers continue to favor the convenience of online shopping, brands are turning to experiential retail as a way to repurpose their store’s space. And we’re happy to report that brands have really taken the concept of experiential…

Exploring Our Own Backyard for the CBC Boston Experience

We’ll just come right out and say it: we LOVE Beantown! As one of the most historic cities in the country, Boston has a lot to offer from unique activities, great food, and lastly, is home to some amazing brands. Throughout the year, we…

The Rise of the Podcast as Branded Entertainment

People are tuning in to tune out and adapting to anything that promises to provide a digital escape. While digitizing content is the norm, there is one form of communication that has stuck: audio content. Popularity for the podcast surged in…

A Cultural Shift, Fashion Marketing for Athleisure

Over the past few years, “athleisure”—a clothing trend combining athletic wear and casual attire—has taken the fashion world by storm. In an article from Business Insider, Dennis Green says that athleisure has changed the fashion…

Using Instagram to strengthen your food brand

Restaurants are constantly facing competition when marketing their brand, but what makes a customer choose them over their competitor? Many are turning to the social platform Instagram to expand their reach and, likewise, consumers are using…

A guide to the most successful experiential marketing campaigns (so far)

As a public relations agency with many experiential marketing campaigns under our belt, we'd like to think we're in a good position to point out some great work by brands and our colleagues at other PR agencies. For experiential marketing…

Organic Marketing Through Your Customers

Fragrances are a main revenue source for big name fashion brands, and for good reason – smell is one of the strongest triggers of emotion and memory. But in a digitally-driven world, how do you advertise something intended to be tangible?…