Boston-Based PR Firm Chosen to Launch New Automotive Emissions Reduction Technology

Cercone Brown and Co. named agency of record for Austin, Texas’s Sabertec, an environmental technology company specializing in improving air quality and reducing greenhouse gases

BOSTON, MA. (Aug. 4, 2008)- Sabertec, an environmental technology company based in Austin, Texas, today names Cercone Brown & Co. as PR agency of record. The Boston-based PR firm will handle all media relations, digital communications, social media and event execution.

“Our companies are extremely likeminded In our belief that innovation will drive the environmental and economic change that will transform the United States and the world,,” said Bill O’Brien, CEO, Sabertec. “Their work on behalf of eco-driven-conscious brands like Nalgene and Olivia’s Organics gives us the confidence that this is a great fit for us.”

Sabertec is the maker of the Blade, a new technology that easily attaches to the tailpipe of a car, SUV, truck or hybrid to reduce vehicle air pollution and greenhouse gas emissions while increasing fuel economy.

Cercone Brown & Co. recently helped Sabertec launch a promotional event for the Blade called “Drive the Change,” in which celebrities, musicians and environmental activists spoke out about air pollution in Los Angeles and their choice to use the Blade.

“For us, choosing a PR agency was more than hiring someone to increase awareness about our company, it’s finding a partner to evangelize the important change we represent,” said O’Brien.

The company’s co-founder echoed O’Brien’s words of the synergies between the organizations.  “We share a strong eco-optimism, despite the seismic changes rocking the USA and the world,” said Cercone Brown & Co. Partner Len Cercone.  “The vision and hard work of innovators entrepreneurial companies like Sabertec will be the fuel that ushers in a new era of vast, lasting economic, environmental and social reform.”

About Cercone Brown & Co.
Located in Boston, Massachusetts, Cercone Brown & Co. (CBC) provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Hasbro, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit

About Sabertec
Sabertec is an environmental technology company based in Austin, TX, specializing in the development of affordable air pollution and global warming solutions for diesel and gasoline applications.