Quiksilver Taps CerconeBrownCurtis to Help Showcase Snowboarding’s Best with Week-Long Event

Boston firm to handle public relations duties for first-ever Quiksilver Natural Selection: The Jackson Hole All-Mountain Invitational

BOSTON (PRWEB) January 23, 2008 — Quiksilver has chosen CerconeBrownCurtis to launch its first-ever “Quiksilver Natural Selection: Jackson Hole All-Mountain Invitational.” The event will take place from January 30 to February 5, 2008, and will showcase the top 17 snowboarders in the world on a stage unlike any other.

The Boston-based firm will handle all pubic relations duties for the event, including blog outreach and social media saturation.

Daring to be different from today’s winter sporting events that create artificial environments to ensure easy TV coverage, the Quiksilver Natural Selection separates itself by going back to the basics, focusing on simply the rider and the mountain. This event is not about the competition or the viewers at home, but instead about celebrating nature and those who are not afraid to challenge it.

“This is an effort by snowboarding’s leaders to liberate the sport from the spectacle of made-for-TV events and return to the soul and roots of natural riding,” said Joshua Katz, director of communications, Quiksilver. “It’s important to us to work with a group like CerconeBrownCurtis that truly understands the roots and spirit of the sports we represent, and then can translate that to a wider audience.”

The event is the brainchild of Quiksilver athlete and 2007 U.S. Open Champion Travis Rice, who envisioned a competition that removes the constructs of parks and pipes, and instead uses a natural terrain course to bring out the best in riders’ style and technique

“The Quiksilver Natural Selection has the opportunity to change the way the snowboarding community views competition and views itself,” said Len Cercone, partner, CerconeBrownCurtis. “This event is truly a progression that hopes to replace pre-determined course with the expressiveness and unpredictability of free riding. In the process, Quiksilver will reintroduce the power, challenge and sheer joy of the mountain to a generation of riders at risk for losing touch with the natural roots of riding.”

For more details on the event, visit: www.quiksilver.com/naturalselection.

About CerconeBrownCurtis
Located in Boston, Massachusetts, CerconeBrownCurtis(CBC) provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit www.cerconebrown.com.

About Quiksilver, Inc.
Quiksilver, Inc. (NYSE:ZQK) is the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports brands symbolize a long standing commitment to technical expertise and competitive success on the mountains.

The reputation of Quiksilver Inc.’s brands is based on different outdoor sports. The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, and Look brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.

The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, ski shops, skateboard shops, snowboard shops, its proprietary Boardriders Club shops, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz and St. Jean de Moirans, France, and its Asia/Pacific headquarters are in Torquay, Australia.

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CerconeBrownCurtis Announces 2nd Annual Winter House

Experiential PR Program Moves to The Canyons Resort in Park City, Utah,
from January 13 – 27, 2008

BOSTON, MASS. (November 13, 2007) – CerconeBrownCurtis announced today that its second annual Winter House program will be held at The Canyons resort in Park City, Utah, from January 13 – 27, 2008, during the Sundance Film Festival. Located just steps away from some of the most breathtaking slopes in North America, The Canyons is the perfect home for this year’s Winter House Program.

The Winter House program is a unique media relations program that allows editors and stylists from around the country to escape from their desks and hectic schedules, to live among the newest products and to experience them in their natural settings. Guests at the Winter House can expect to participate in anything from a day on the slopes testing the latest snow sport gear and apparel, to a night by a toasty fire tasting top-of-the-line food, wine and spirits.

“Guests at The Canyons experience the quintessential winter experience,” said Elizabeth Dowd, director of public relations, The Canyons. “Whether you’re looking to enjoy the outdoors or experience the night life, we have it all here from snow kiting, snowmobiling and sleigh rides, to five-star restaurants and hot night clubs. The Canyons provides every guest’s winter desires literally right outside their door.”

The CerconeBrownCurtis Winter House and Summer House programs have become an integral part of the agency’s approach to media relations and experiential marketing.

“The Winter House isn’t about products or sports. It’s about sharing the passion at the core of each and every brand in attendance,” said Len Cercone, partner, CerconeBrownCurtis. “What journalists remember is the entire experience. The exhilaration of the wind, the rush of the challenge and the reward of the warm fire? all the things that are essential to the brands at Winter House. You’ll never see that on a sales sheet.”

Since its launch in January 2007, the Winter House and its sister program, the Summer House, have attracted brands that include: Nalgene, Coleman, Gold Toe, New Balance, Cloudveil, Mountain Khaki, Sperry Top-Sider, Rossignol, Crocs, Kettle Chips, Zone Perfect Bars, Smart Water, Stonyfield Farms, Costa Del Mar, Clarks, Donner, Lucy Yoga, Scout, GoLite, Chateau St. Michelle, Magic Hat, Madhouse Munchies, ICON Fitness, Ice-Breaker, Orvis, Insolia, Dansko, Sealy, Prince, Scott, Mizuno, Gold Peak, Insport, Tommy Bahama, Dearfoams, Volkl, Terrasoles, and Airborne.

For more information on the Winter House or Summer House programs, please contact Noelle Guerin 617-248-0680 ext. 10.

CerconeBrownCurtis Concludes Another Successful Summer House

Second Annual Experiential PR Program Attracts
Top Journalists and Consumer Brands

BOSTON, MASS. (October 9, 2007) – For the last month of the summer, more than 30 journalists enjoyed a three-day stay on Martha’s Vineyard, with wine tasting, boot-camp workouts, tennis lessons, jogging, sailing – and it was all hard work.

The Boston advertising and PR firm CerconeBrownCurtis recently concluded the 2nd Annual Summer House program on Martha’s Vineyard, which hosted journalists from such renowned media outlets as MTV, Good Morning America, NBC Today, Oprah, Men’s Health, Shape, Parenting and Sports Illustrated.

The house was fully equipped with soon-to-be-launched products that ranged from Chateau St. Michelle wine and Stonyfield Farms yogurt to Nalgene and Coleman outdoor gear. It provided the press with a true-to-life preview, experiencing the products in the setting for which they were intended, without the sometimes annoying push of PR pros.

“It was my first experiential trip, and any I will go on in the future will have a lot to live up to. The products, planning, logistics and house were all great,” said Lou Dubois of Sports Illustrated. “I truly learned a lot about some of the brands on display that I never would have without utilizing them in this unique environment.”

Now in its second year, the Summer House has become a cornerstone of the CerconeBrownCurtis approach to media relations and experiential marketing. “We firmly believe that what makes a brand and its products special is more than features and benefits, it’s the entire experience and micro-culture that surrounds it,” said Len Cercone, firm co-founder. “The Summer House allows us to create and authentic experience for the press, and then back off and let them decide for themselves if it’s right for their particular audience.”

Since launching in the summer of 2006, the Summer House and (its sister program Winter House in Park City) has attracted brands that include: Nalgene, Coleman, Gold Toe, New Balance, Cloudveil, Mountain Khaki, Sperry Top-Sider, Rossignol, Crocs, Kettle Chips, Zone Perfect Bars, Smart Water, Stonyfield, Costa Del Mar, Clarks, Donner, Lucy Yoga, Scout, Go Lite, Gold Toe, Chateu St. Michelle, Magic Hat, Madhouse Munchies, ICON Fitness, Ice-Breaker, Orvis, Insolia, Dansko, Sealy, Prince, Scott, Mizuno, Gold Peak, Insport, Tommy Bahama, Dearfoams, Volkl, Terrasoles and Airborne

“I have already had a steady stream of editor calls since the conclusion of the program and I’m sure there are more to come. It is safe to say all of CBC’s hard work is certainly paying off,” said Ann Walden, Coleman.

According to CerconeBrownCurtis, details of the 2008 Winter House will be announced in November. For more information on the Summer House or CerconeBrownCurtis, contact Noelle Guerin at 617-248-0680 ext. 10, or email www.Litle.com

Litle & Co. Chooses CerconeBrownCurtis for Brand Development

Inc. 500 Fastest Growing Company in 2006 Looks to
Boston Firm to Continue Growth

BOSTON, MASS. (September 14, 2007) – Though Litle & Co. was named No. 1 on the 2006 Inc. 500 list of fastest growing companies, the Lowell-based credit card payment processor has no plans to rest on its laurels.

The firm recently hired Boston advertising and public relations firm CerconeBrownCurtis to help the company accelerate its growth through a range of marketing communications efforts. The assignment includes research, brand strategy and creative execution.

“First and foremost, we chose CerconeBrownCurtis because they are uniquely focused on solving business challenges through communications,” said Litle & Co. Chief Marketing Officer Chris Long. “And as a company that prides itself on customer service, it was important to find a partner that is eager to get inside our business and truly understand what it takes to succeed.”

For information on Litle & Co., visit www.Litle.com.

adidas Has Eyes for CerconeBrownCurtis

Boston Firm Awarded adidas eyewear Public Relations Business

BOSTON, MASS. (September 12, 2007) – Boston-based advertising and PR agency CerconeBrownCurtis is now the PR agency of record for adidas eyewear. The firm will represent adidas’ sporting and prescription eyewear and sunglasses, with a particular emphasis on the launch of its entirely new golf line for Spring 2008.

“CerconeBrownCurtis combines the skills and media networks to work comfortably on both the technical and style sides of the brand,” said adidas eyewear U.S. Brand Manager Jeff Raverby. “We feel confident that CBC has the ability to focus PR efforts in a way that will have a direct impact on the growth of our business.”

In addition to product publicity, CBC will draw from the adidas family of athletes to raise the profile of adidas eyewear in the press, including Natile Gulbis, the winner of the 2007 LPGA Evian Masters in France.

CerconeBrownCurtis Wins Insolia Public Relations Account

HighHeel Insole Manufacturer Chooses Boston Firm To Launch “Real Beauty Secrets” Campaign

BOSTON (Aug. 27, 2007) — Boston advertising and public relations agency CerconeBrownCurtis was named PR agency of record by Insolia, a scientifically designed shoe insole that improves comfort and reduces risk of injury from wearing high-heels.  The firm will launch a new “Real Beauty Secrets” campaign this fall, and features behind the scenes professional beauty tips from stylist Alana Keller (VH-1, NBC Today) for everyday women. 
The campaign will consist of a high-profile satellite media tour, pre-produced and syndicated video content, online and traditional print media relations and a consumer promotion.  Real Beauty secrets is designed to both increase brand awareness, and drive consumers to CVS, Walgreens and other retailers where the product is sold.
About CerconeBrownCurtis
Located in Boston, Massachusetts, CerconeBrownCurtis(CBC) provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit www.cerconebrown.com.

CerconeBrownCurtis Wins Beneficial Financial Group Brand Repositioning Assignment

BOSTON, MASS. (January 16, 2007) – For 100 years, Beneficial Financial Group provided a safety net in the form of life insurance for the brave souls making new homes in the mountains and valleys of the American West. Now the company will embark on a comprehensive effort to recast its brand to better reflect its growth as a full-service financial sustainability company.

CerconeBrownCurtis will design and execute a multi-level brand research and positioning effort, including a complete internal audit, in-market research, in-depth policyholder research, and a national attitude and usage study.

With these findings, CerconeBrownCurtis will create the company’s new communication platform to differentiate Beneficial in its field, based on both its financial success as well as the company’s commitment to community and social enrichment.

CerconeBrownCurtis to Launch Online HDTV Company

PermissionTV Taps CerconeBrownCurtis to Launch
Brand and Manage Public Relations

BOSTON, MASS (June 6, 2006) – CerconeBrownCurtis will handle all public relations responsibilities in the launch of PermissionTV, an online high-definition television platform for the Web, the Boston advertising and PR agency announced today.

Competing with an emerging cadre of innovators like BrightCove, Amakai, and Maven, PermissionTV will offer the world’s most flexible platform for delivering innovative and interactive video experiences on the web, producing programming and content that can be broadcast over the internet and viewed on personal computers, cell phones and iPODS around the world in HD format.

“PermissionTV has the potential to change the way we think about and watch television,” says Erika Brown, partner, CerconeBrownCurtis. “This type of opportunity is very special.”

The PermissionTV platform gives media brands and video content owners the ability to have one-to-one relationships with their audiences. As a result, media brands and video content owners can strengthen their brands with fans by extending programming to the web. CerconeBrownCurtis will look to utilize these capabilities to form partnerships with various TV shows and programs as part of its PR strategy.

Creator of Online Virtual Communities Chooses CerconeBrownCurtis for Branding and Corporate Identity

BOSTON, MASS. (April 18, 2006) – When Kaneva Inc., creator and host of a social networking site that allows users to participate and create 3D virtual worlds and communities, began looking to create a community and identity of their own, they looked to CerconeBrownCurtis to help them find their way.

Kaneva Inc. has hired CerconeBrownCurtis to help with branding needs and creating a corporate identity. Looking to work off Kaneva’s solid foundations, CerconeBrownCurtis will put together planning strategies and a strong platform to set Kaneva apart from competitors in the burgeoning virtual world industry.

Based in Atlanta, Georgia, Kaneva Inc. began as a top-notch gaming technology company. Using its extensive experience and proprietary technology, Kaneva has emerged as one of the first virtual entertainment companies that combines the 2D web with a 3D experience, submerging users into a fully functional virtual world.

Cercone Brown & Partners Gets Juiced Up

Nantucket Nectars Taps Agency for Public Relations;
Launch New Organic Juice Line

BOSTON, MASS. (August 17, 2004) – Nantucket Nectars today announced that the company has retained Cercone Brown and Partners as its public relations agency. The Boston-area firm will handle all public relations for the company, including the launch of Nantucket Nectars’ new organic line.

“Cercone Brown goes beyond traditional media relations to create programs that connect brands with core consumers,” said Chris Testa, vice president, Nantucket Nectars. “We’re confident that the Agency’s creativity and work ethic will play a key role for Nantucket Nectars.”

The agency will handle all publicity efforts for the new organic juice line, which hits stores in May 2004. Efforts will include promotion of the 400-stop Nantucket Nectars Organic Farmers Market retail sampling program, as well publicity for the Nantucket Nectars/Jammys Organic Music Tour, a 15-market series featuring a wide range of the country’s top jam bands.

Cercone Brown will also assist in the promotion of Nantucket Nectars’ existing events, which include the Nectars Iron Team Relay and NectarFest, as well as manage all trade and consumer media relations for the juice maker.

“Nantucket Nectars’ rich heritage, attitude and products provide abundant opportunities for break-through media relations,” said Len Cercone, partner, Cercone Brown & Partners. “We’re excited to get our teams onto the streets, beaches and campuses across the country to spread the word on Nectars’ outstanding new products.”