Escape to Nantucket with CBC’s Summer House

What do you get when you take a group of editors to a gorgeous summer destination and immerse them in a weekend of Instagram-worthy activations hosted by popular brands? That’s easy. The signature CBC Summer House and one heck of a good…

Storytelling in the Digital Age

While social media influences how consumers communicate their personal stories, an advertiser’s job is to harness technology and use it to shape an authentic brand narrative that resonates with the audience.

The CBC guide on how to choose an experiential marketing agency

Experiential marketing is changing how brands interact with consumers by allowing for the opportunity to introduce them to products in an authentic, tactile and memorable way. In turn, this fosters lifelong relationships between brands and their…

Damage Control: Crisis Communication in a Constantly Connected World

Social media has revolutionized the way brands function. Messages reach a larger demographic, consumers engage more often, and news hits the stands before it’s even fact-checked. But let’s just say it: not all sharing is constructive.…

(In)Authentic Marketing in the Age of the Influencer

Casey Neistat is a YouTube influencer and vlog pioneer.  With cinematic shots and clear narrative lines, his high-quality daily vlog has been a breath of fresh air in a genre filled with shaky selfie-like shots. Moreover, Neistat has built…

Why the Louise Delage Campaign Went Viral

We live in the age of information; an era that gave birth to the World Wide Web, online messaging, and social media. More and more, brands are expected to keep up with digital trends when it comes to connecting with their audiences, oftentimes…

Brand Positioning: Apple’s HomePod

Apple has undoubtedly changed the face of the tech world, and the company has cultivated a loyal following while contending against its rivals. But they’re about to put their brand positioning to the test as they introduce their newest product…

Sips and Sun: CBC Takes on Sonoma

Sonoma Wine Country: the perfect spot to hole up for a long weekend with a bottle of California’s finest and *drink* in the West Coast sunset. Which is exactly how 20 editors and influencers spent their time when they attended our annual…

Drone Marketing: The New Face of PR Stunts

When we used to say the word “drone,” you probably envisioned a low humming sound or a male bee that does no work. But recently, drone is a common term for an Unmanned Aerial Vehicle (UAV), or a more specific type of UAV, quad-copter. As…

Context Matters: A Marketer's Guide to Safer Digital Advertisements

AT&T, Verizon, and Johnson & Johnson were among the over 100 brands that quit YouTube after a London News Reporter exposed the advertisements were aired alongside extremist videos. Soon after, conversations broke out about brand placement…

Taking Home the Gold at the 2017 David Ogilvy Awards

On Monday night at the 2017 David Ogilvy Awards, CBC and our client Garnet Hill took home gold in the “Reinventing Traditional Media” category for the Beautiful, Naturally Garnet Hill Mobile Boutique. Named after advertising legend…

HOW TO USE LINKEDIN FOR B2B MARKETING

The last few years of digital expansion has certainly provided many opportunities for us to connect personally and professionally. This includes a rise in Business-to-Business (B2B) marketing: the marketing of products or services to other businesses. According…

How brands are adapting to a changing (consumer) environment

In 2016, the world saw a rise in temperature. In fact, it was recorded as the highest on record thus far. With this shift in climate has come a significant change in consumer behavior. Many people are emphasizing an environmental consciousness…

3 Après Ski Essentials

After a long day on the slopes, there is really only one way to reward yourself: après ski. Après ski definitely has a party reputation, though there is no reason you can’t create an après ski party at home with your friends. We spent some…

CBC Winter House: 2017 Recap

Can you believe it? CBC just wrapped up its 11th annual Winter House. And if we do say so ourselves, it gets better with age! As communication methods evolve, so do the creative ways that we as marketers collaborate with brands. For those…