Entries by cbc08

CBC Uncorked: What is Your Least Favorite Marketing Jargon and Why?

This month’s CBC Uncorked question had us leafing through our file cabinets, scanning our email subject lines, and thinking before we speak during conference calls.   What question could be so powerful, you might ask. We asked our fellow CBC coworkers: “What is your least favorite marketing jargon and why?”   Prepare yourself to laugh […]

Outsmart the Geeks with These Algorithm Hacks

If you want to expand your reach on social media, then understanding each channel’s newsfeed algorithm is a step in the right direction.  Think of each algorithm as a set of rules that the system follows when organizing content.

As digital marketing specialists, we could write a novel on the subject, but for time’s sake we’ve listed some highlights and quick tips to make you an algorithm expert. Let’s start with the social platform that has made “algorithm” a household word…

Minimalism: The New Guy in the Brand Toolbox

Minimalism: it’s like taking a long swig of refreshing water after a sweaty spin session. Minimalism has us feeling good in 2018, cutting out unnecessary clutter and clearing out the junk in our basements. The public has caught onto the trend, but what about brands? As strategic visual content is an essential element for digital success, we see brands approaching their content through all sort of different angles. Our POV? Sometimes less is more.

What We Learned at SXSW Interactive

In March, CBC headed to Austin, TX where we were immersed in 5 days of marketing panels, discussions, experiential brand activations, events, and more! We like to think of it as Disney World for digital marketing professionals. Our V.P. of Brand Integration, Robin Mack, shared her experience and some key learnings from this year’s 2018 SXSW Interactive conference.

CBC Uncorked: Who is your [Social Media] Spirit Animal?

For the month of March, we asked CBCers to scroll through their social feeds and tell who they chose as their “social media spirit animal” and why. Social media spirit animal can be defined as a social account (person, place, animal etc.) that you feel sums you up in some way. Read through our answers below to find out about our online alter egos.

Talking About a Little Place Called Aspen: CBC Aspen Experience 2018

This March, CBC hosted a group of eight editors at our Aspen Experience, immersing them in the non-stop action of America’s chicest mountain town. Check out our travel guide below to see where we stayed, what we did, and how we ate and drank our way through Aspen, Colorado.

To Snap or Not to Snap

In 2011, Snapchat, created by three students at Stanford University, became a huge digital phenomenon. The O.G. live social media platform. Since its release, it has garnered more than 150 million daily users and was growing faster than most iPhone apps… or so we thought. In the past few months, Snapchat has been on the […]

Who is Gen Z?

Now that the youngest Millennials are nearing their mid- twenties (where did the time go?!), we need to look at what’s next: Gen Z.

CBC Talks… Emojis

Every month we ask our fellow CBC employees a question so we can get to know more about each other. (And so you can get to know us better too.) This month we challenged our co-workers to take a look at their phones and check out which emojis were logged under “frequently used.” You can […]

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Be Our Guest: In the Hamptons for Hosting House

Doesn’t it seem like in every group of friends there is always one that stands out of the bunch when it comes to entertaining? An expert in building a comfortable space for guests whether it’s a stack of magazines on the nightstand, a vase of fresh lilacs, or a fridge full of delicious snacks. Prior […]

3 #WINNING Super Bowl Ads

Super Bowl ads are a national phenomenon. As an advertising agency, we had to make sure we gave our POV on this year’s lineup. Get this: throughout the year, people actively avoid watching ads on T.V. and online, and now with On Demand, Netflix, and Hulu, most people are less likely to watch broadcast television […]

What’s the Story with Instagram Stories?

Did you know an average Instagram user misses 70% of the content in their feed? Since the implementation of feed algorithms, Instagram Stories have become an essential tactic for brands to ensure they are actually reaching their Instagram audience. Some brands have perfected Stories and are using them to broadcast live events, share visual content, […]

Everything You Need to Know About the New Facebook Update

If you’re a marketer, by now you’ve heard about the new and “improved” Facebook algorithm that Zuck so casually dropped on the world a few weeks ago. For us that work in digital and social media, it was pretty similar to the fake ballistic missile alert that went out to the entire state of Hawaii, […]