Entries by cbc08
Off To The Races: CBC Derby House 2019
Three days of festivities. Two minutes of racing. One epic experience. For the second year in a row, CBC brought together media and brands for the experience of a lifetime in Louisville during its most iconic weekend: the Kentucky Derby. With “the most exciting two minutes in sports” as the backdrop, CBC Derby House puts […]
Culinary House 2019: Food, Water, Wine, Repeat
For our 10th annual Culinary House we invited top food and lifestyle media to sunny Sonoma, CA to experience the latest and greatest products from a variety of food, wine, and home appliance brands. Their task? To eat and drink until their hearts were content for three days straight. I know, I know, this […]
Are You Listening? 4 Ways to Use Social Listening to Inform Your Marketing Strategy
There’s no denying that the world of social media is massive. From 2017-2018, a new social media user was ‘born’ every 10 seconds, and as of January 2019, there are over 3.3 billion active social media users. That makes for a lot of chatter—and a lot of chaos if you’re not listening carefully. To make […]
U Came, U Saw, Utah: CBC Deer Valley Experience 2019
During our 2018 CBC Deer Valley Experience, we managed to ski, eat, and drink: a recipe for an amazing time, despite being shunned by the snow gods. This year, however, with over 26 FEET of white stuff blanketing Deer Valley Resort since the start of the season, our squad of 9 media and influencers were […]
2019: The Year of Socially Responsible Brands
In a time where social movements are making daily headlines, brands are starting to emerge from their silence to take a stance on social issues. And their loyal consumers are loving them for it. Many well-known brands have chosen to use the momentum of current social and political issues to empower their consumers. It is […]
Brands that Hit the Sweet Spot
Foods, sweets in particular, are interlaced with our memories and carry a great deal of nostalgia. With that in mind, it’s no wonder that brands have capitalized on consumer’s love for childhood treats and achieved sweet success.
But, how exactly did they do it? Three steps: these companies know the value of brand strategy, they consistently seek out ways to stay relevant, and they fully understand the power of “aesthetic” in the digital age.
Fit Fam: Introducing CBC Fit House
The drive west from LAX to the desert town of Indio, California is like going back in time. The initial bustle of LA traffic is overwhelming, but halfway through your journey the pressure of the city dissipates. The slow pace and rising temperatures of the desert take over. Surrounded by date farms, expansive golf courses, […]
Experiential Marketing and the Electric Spark
Our VP of Experiential PR @NoelleGuerin discusses her passion for creating a brand’s “lightning in a bottle’ the CBC way.