Entries by cbc08

How Old Do I Look? (And What That Means to Marketers)

Have you seen Microsoft’s new How-Old platform? So far, it’s been a source of viral humor: But in reality, this development could be a game-changer for marketers and advertisers. If algorithms can accurately determine people’s ages and genders from their photos and other public media, then we as marketers can better target them. Think about […]

“Uptown Rock You Up” – Downtown Style

Rockport debuted its Fall/Winter 2015  collection to top media in NYC last Thursday at the Electric Room located in the Dream Downtown. Editors, bloggers and stylists gathered  in the 1960s Brit rock-inspired lounge to learn about Rockport’s newest line, and a little bit about mixology. NYC’s Liquid Lab mixologists, cutting age craft cocktail makers, were on […]

Great PR is the Best Medicine

It seems like every minute there’s a new development in the controversy surrounding Dr. Oz and his TV program, The Dr. Oz Show. The core of the issue appears to be his televised promoting of remedies without proven successes (such as forms of alternative medicine), while presenting himself as a board-certified medical practitioner, which he […]

Nike Gets Inside Women’s Heads in New Campaign

In the midst of the “fit revolution,” there is a greater push to exercise more. (Plus, who doesn’t love to wear those incredibly stylish gym-to-everyday outfits!?) For those of us who actually make it to the gym and put our outfits to good use, we push ourselves in hopes of getting the physical results we […]

Coachella: A Social Media Music Festival

Every April, music lovers and fashionistas across the country have serious FOMO. Why? Coachella, of course! The two-week long music festival in the desert has become the place to be to experience music and amazing street style. @Coachella Besides its great line-up, Coachella has also set the bar for event social media use. @AlessandraAmbrosio The festival […]

Targeting the Female Consumer

This year’s Superbowl ad “Throw Like a Girl” generated a lot of buzz for Always, a brand whose consumers are, well, predictably female.  Other brands, though, seem to be following suit. Take car rental company Enterprise, for example. Their recent commercial highlights the advantages of the company’s impressive customer service through the lens of a young, single […]

Instagram Changes Face: The Sequel

Spring is finally upon us! It’s that time of year where we gather with friends and family, enjoy the fresh air, and of course – Instagram all of it. With over 300 million users all across the globe, Instagram has already accumulated over 20 billion photos and videos to date. Combine this with the new […]

Around We Go With Instagram’s New Carousel Feature

Let’s be honest, not everyone enjoys having ads flood their social media spaces. Instagram’s new Carousel feature, however, may be a tolerable alternative to traditional social advertising. As a social media platform deeply rooted in visual authentic experiences, Instagram knows far too well that if there is going to be an advertising feature added to […]

White & Gold or Black & Blue?

Last month, the biggest debate to date about a dress went down – largely via social media. Was the infamous dress, whose picture was trending online, blue and black or white and gold? The dispute, which boiled down to perception, ended in a verdict assuring the dress was in fact blue and black. In the […]

CBC Takes Home Prestigious Award; Takes Selfie, Too

The most important awards show of the year took place last week. No… not the Oscars. The 2015 58th Annual Adrian Awards! The Adrian Awards, presented by the Hospitality Sales & Marketing Association International, honor the greatest of achievements in travel advertising, digital marketing, and public relations excellence. In partnership with fellow Boston ad firm […]

Snapchat: The Most Fashionable Social Media App

Last week concluded one of the fashion industry’s biggest events of the year: Fall/Winter 2015 New York Fashion Week. Social media was buzzing about the week’s events – unique hashtags were used, photos and videos were shared, and behind-the-scenes sneak peeks were uploaded in real time, capturing designers in their elements. Snapchat was front and […]

CerconeBrownCompany, The Fantastical, Win 2015 Adrian Award For Excellence In Print Advertising

NEW YORK, Feb. 27, 2015 /PRNewswire/ — Boston advertising firms CerconeBrownCompany and The Fantastical were honored at the 58th Annual Adrian Award Gala from the Hospitality Sales & Marketing Association International (HSMAI) prestigious 2015 Adrian Awards for “More New York Than New York,” an integrated international brand campaign for Row NYC. Other winners last night included Booking.com television campaign […]

Tee Time for TomTom: the 2015 PGA Merchandise Show

Throughout January 20th – 23rd,Orlando was packed with golf fans scoping out the newest golf wear and training equipment – so of course, our client TomTom made sure they were there to show off their latest golf gear. With more than 100 of the world’s largest golf and golf lifestyle brands, and over 40,000 industry […]

Chilling Out at OR

CBC clients Rockport and Kahtoola recently had a blast meeting industry members, consumers, and all around enthusiasts who share the same love for quality active wear and gear at this year’s Winter Outdoor Retailer in Salt Lake City, Utah. This year’s winter sure came ready to play, so it’s a good thing that the 2015 […]

Super Great Stories Make for Great Super Bowl Ads

Sometimes it can be hard to fit in everything you want to show off about a product in the span of a 30-second TV spot. That being said, when that time slot alone costs upward of 4 million dollars, you don’t have much of a choice. This year, many of the Super Bowl ads that […]